I have been including key concepts in each of my letters since September. I did this because these were the key phrases your board identified at our board retreat as ways we wanted to lead the chapter this year. Now that the chapter year is only two months away from coming to an end, there are two more concepts I would like to reflect on.
The word for July is persistence. Persistence is defined as “firm or obstinate continuance in a course of action in spite of difficulty or opposition.” I do not know about you but it is very easy for me to get distracted from my goals this time of year. While I firmly believe in taking time to rest and recharge, I believe we can continue moving forward on what we want to achieve, even if the pool, beach, or other summer activity calls us away for a bit.
This is a great month to think about how the first half of the year has gone for you. Have you been staying on your course of action, or have you strayed a bit? There is always the opportunity to get back on track. If you are looking for ways to move forward in your professional career, consider getting credentialed if you have not already done so. Annual conference is also coming up in August, which is a wonderful opportunity to kick-start new ideas and initiatives.
As we move into July I hope you take time for yourself and your family, but also do not lose sight of the ways you can grow, both personally and professionally.
July Monthly Luncheon
“Influencer Engagement and Your Public Relations Strategy” presented by Mickey G. Nall, APR, CPRC
Join Mickey G. Nall, APR, CPRC, Fellow PRSA, in a lively presentation and discussion of the role of public relations and influencer engagement. Marketers continue to add budget and expectations on how influencer engagement can build a brand, yet often neglect to understand that it is essentially a public relations tactic to grow awareness and can often be used as a key opinion leadership tool for organizations. Your organization’s influencer engagement strategy should work with your content strategy to build awareness for new products and services, develop third-party endorsements around issues of concern for your client or organization and amplify your messages to deliver high impact, quality public relations programming.
You’re invited to join us for FPRA’s 81st Annual Conference to be held from August 4-7, 2019, at the Tampa Marriott Waterside. The FPRA Annual Conference is known for its excellent speaker lineup, fun networking functions, luxurious host properties and its signature event, the Golden Image Awards. We hope you’ll mark your calendars now.
The early-bird registration rate ends July 22 for FPRA members is $850.00 and for non-members is $1,030.00. Your registration fee includes all meals (three breakfasts, two lunches and two dinners), except dinner on Monday.
Did you know that since 2000, 22 student scholarships have been awarded by the FPRE Foundation totaling $30,000? During that same time, 143 members also received rebates from the FPRE Foundation that assisted them in earning their APR designation. In the last 16 years, the FPRE Foundation has awarded over $51,645 in scholarships and grants to public relations students and professionals to help them advance their careers. From member accreditation rebates to Leadership FPRA, this is your chance to give back to the profession. Make a donation to the Florida Public Relations Education Foundation today. www.fpra.org/give