• Stories allow us to connect with others through shared emotions, experiences, and characters.  Stories have the power to share knowledge, persuade, and bring about change.


    • Setup (beginning)
    • Rising Action and Climax (middle)
    • Resolution (end)
    • Must have conflict and resolution to capture our imagination and incite empathy
      1. Overcoming the Monster
      2. Rags to Riches
      3. The Quest
      4. Voyage and Return
      5. Comedy
      6. Tragedy
      7. Rebirth
    • Strong images don’t need a translation
    1. Plutchik’s Wheel of Emotions


    2. Good sound vs. Bad sound 

October 2023 – PR Peer-Support Networking

We had engaging conversations about the future of AI in Public Relations, Education, and Workforce. We talked about the strides we are making in our fields including new websites, podcasts, and project management.

  • The Ways In Which AI Is Impacting Marketing And Media
    The media environment has quickly changed as a result of technological adoption, completely altering how we produce and consume material. Artificial intelligence has fundamentally altered the news and media landscape, altering established practices and bringing in a new wave of AI-generated content and tailored news feeds.
  • Add data analytics to the mix. In order to spot patterns and monitor the success of PR initiatives, PR pros may gather and examine enormous volumes of data from a range of sources (social media, news sources, online forums, etc.) with the use of AI-powered analytics tools like Google Analytics. With the use of media monitoring technologies, we can also keep tabs on client mentions on social media and assess the overall discourse surrounding a project or brand.
  • Put customization to use. By making it easier to customize messaging for certain audiences, artificial intelligence (AI) may improve communication with influential members of the industry. This can ultimately improve and boost the efficacy of our outreach initiatives.
  • Artificial intelligence (AI) is a tool, not a human, and it is devoid of the emotions required for some aspects of the company. Since AI has become a necessary component of today’s corporate environment, it is here to stay. However, rather of seeing these developments negatively, many people are embracing the fact that new chances for growth and development are being presented by the constantly evolving technology.
  • ChatGPT is trained on a large sample of online content and is built to pick up on new information and adjust to different scenarios. It is always learning and developing its comprehension and communication skills as it writes content and engages with people. This implies that it may be educated to comprehend particular subjects and business sectors and utilized to produce content that is suited to particular personalities.


  1. Elevate your PeRspective

    1. “Getting to know you” moments
    2. Be aware of community events and meetings – participation, promotion, and try to accommodate schedules 
    3. Look back video at the end of the year
    4. Partner with other groups (Small business network, etc)
  2. Personalize communication – what works best for you? 

    1. Email? 
    2. Text? 
    3. Phone calls? 
    4. Website?
  3. Respond to new interactions

    1. Chapter Slack Channel – available as an app on your phone and also on your desktop. Stay up to date with current events, important information, and other chapter communication that won’t get lost in your email / or blocked by your firewall. 
    2. [email protected] emails – 
      1. invitations to professional development meetings and other chapter events
      2. chapter newsletter coming from this email
      3. please make sure you alert your IT department to allow emails from the chapter gmail
        1. if they won’t, then please provide us with an alternate email to ensure you receive chapter related information
  4. Asking for feedback

    1. Monthly professional development surveys are back! 
    2. Other surveys will be sent for input and feedback
    3. Lindsay will be sending out a survey to get to know each of you individually 
  5. Community Service

    1. Service Dog Alliance of Florida – Public Awareness Campaign


  1. Infusing Talent with Laura Byrnes, APR, CPRC
      1. Say YES!
        1. find a mentor / be a mentor
        2. pay it forward
        3. help me, help you
      2. Don’t spread yourself too thin 
      3. Bring your “A game” 
      4. Saying no can also be a powerful as saying yes
      5. Remember your relationship with the media
      6. Lean into numbers / metrics 
      7. Ownership – even if you make a mistake
      8. “The privilege to work is a gift. The power to work is a blessing. The love of work is success.” ― David O. McKay
  2. FOCUS FORWARD – Wendy Wacker, APR, CPRC 
      1. Expand Membership – Engage communications professionals around the state and beyond. 
      2. Elevate Technology – Elevate our technological systems.
      3. Diversify Revenue – Expand revenue opportunities through professional development and networking offerings.
      4. Work Efficiently – Enhance how we work. 
  3. Why does Lindsay like sunflowers so much? 
      1. Sunflowers have power. They give a drab environment instant zing, and they also provide food, shade, structure, and energy.
      2. Sunflower meanings include  optimism, honesty, longevity, peace, admiration, and devotion. The sunflower possibly surpasses all others in terms of its universal power to bring joy to people.
      3. They have a history of healing
      4. They are actually thousands of tiny flowers – just like us, we are all unique and different and make up one chapter. We are stronger together, and as a whole.
      5. Sunflowers are the ultimate symbol of happiness. And it’s no wonder, given that sunflowers literally track sunshine. 
  4. We have some amazing past-presidents 
  5. President’s PeRspective – Lindsay Tozer, FCRM, RMLO, MA, ECMS, BPMP
      1. I am honored to follow the lineup of people who have provided guidance for our chapter in the past; each of our past Presidents has brought a different vision with them and all have proven to have different strengths.  I suppose I am no different in that I have some ideas for changes I would like to see, and I hope that you will support me as you’ve supported those Presidents who have come before me.  I hope when you look back on 2023-2024, we have a year full of laughter, fellowship and making better friendships, while continuing along our path of giving within the Citrus and Marion Counties and our local communities.