Certified Public Relations Counselor

“Earning both APR and CPRC credentials not only provides an opportunity for me to stand out from the competition as a PR practitioner, but I was able to accomplish both with help from my mentor and colleague Toni James, APR, CPRC.

The credentials opened the door for leadership on the state level. It has been so rewarding to serve as vice-president of membership, Golden Image and now as accreditation/certification for the Florida Public Relations Association. It is an honor to provide guidance for fellow practitioners who are looking to advance their public relations careers.” – Tina Banner, APR, CPRC

The credential of Certified Public Relations Counselor or CPRC is the second-tier credential offered by FPRA. The certification process was developed to recognize professional growth and achievement of senior members who have already earned the APR designation. Candidates for CPRC must be a member of FPRA and have a minimum of 10 years of professional practice in public relations. Learn more about the process and how to apply to sit for the exam.

The Certified Public Relations Counselor credential demonstrates an ability to counsel clients through all public relations scenarios, from crisis to internal to external communications. The CPRC credential is only provided to members with more than 10 years of experience. It is the highest level of credential obtainable through FPRA.

About the CPRC


Candidates for CPRC must be a member of the Florida Public Relations Association and have a minimum of 10 years of professional practice in public relations. They also must have earned their APR credential.


Earning the CPRC credential involves passing a written and oral exam. The written portion is comprised of case studies. The oral portion involves providing a persuasive presentation to a panel of certified judges.


The Ocala Chapter provides several study sessions and workshops throughout the year for the credential programs. Contact us for details. FPRA also hosts study sessions.


Members who have earned their CPRC may join the Counselors’ Network. Benefits also include opportunities for professional development, special sessions during Annual Conference and access to the “who’s who” of the profession.


The CPRC application and examination fee is $ $350, which is due at the time of application.