Professional Development Seminar

COMMference: The Conference for Communicators

Network | Influence | Grow

Join us for this annual professional development seminar Friday, May 20, and hear from Florida’s top public relations professionals as they share their experience and strategies in dealing with the world’s leading communication challenges.

  • Date: Friday, May 20, 2022
  • Time: 8 a.m.-4:15 p.m.
  • Location: Hilton Garden Inn, 120 E. Silver Springs Blvd. Ocala, FL 34470


  • $95 for FPRA members
  • $105 for general public
  • $20 for students
  • $50 for member half-day option (8-11:30 a.m. or 11:30 a.m.-4:15 p.m.)
  • $65 for non-member half-day option (8-11:30 a.m. or 11:30 a.m.-4:15 p.m.)


“Hey Siri, How Can AI be Effective in Communications?”

Presented by Dr. Nathan Crock

Artificial Intelligence (AI) products are becoming more available in communications. We will discuss just what is AI, the current state of AI, and its impact in public relations.

“Planning for the Unknown”

Presented by Ashley Jeffrey

This will be a deep dive into managing crisis and communications for a large organization with a small team, best practices for communicating fast changing information and integrating social media into successful media opportunities.

“How to Communicate on Social Media with Relevant and Engaging Content”

Presented by Tina Banner, APR, CPRC

There is a lot of noise out there and every day you are competing to get your audience’s attention. In this session, learn how to cut through the clutter and craft relevant and engaging content to get your message out to your audience. Learn what metrics to use so that you can execute your social media plan to meet your objectives and stop the scroll by getting noticed through organic reach. 

“Diversity, Equity, and Inclusion”

Presented by Tammy Gantt

This presentation explores how to approach diversity, equity, and inclusion mission statements, create diversity, equity, and inclusion mission-based PR toolkits, and ensures diversity, equity, and inclusion messaging touches each area of your company/association.


8-8:30 a.m.


Lauren Debick, APR and Tammy Gantt

8:30-9:30 a.m.

Dr. Nathan Crock, Ph.D, Director, NewSci Labs

Hey Siri? How Can AI Be Effective in Communications?

9:30-10 a.m.

Speed networking activity

10-11 a.m.

Ashley Jeffrey, Senior Manager of Media Communications, AdventHealth, West Florida Division 

Planning for the Unknown

11-11:30 a.m.

Break/get lunch

11:30 a.m.-12:30 p.m.

Media panel — Joe Callahan with the Star Banner and Jon Levy with WCJB

Moderated by Kevin Christian, APR, CPRC

12:30-12:50 p.m.


1-2 p.m.

Tina Banner, APR, CPRC, Assistant Director of Social Media & Digital Communities, Strategic Communications & Marketing, University of Florida Advancement

How to Communicate on Social Media with Relevant and Engaging Content

2-2:15 p.m.


2:15-3:1 5p.m.

Tammy Gannt, Associate Vice President, Florida Thoroughbred Breeders’ and Owners’ Association

Diversity, Equity, and Inclusion

3:15-3:30 p.m.


3:30-4:15 p.m.

Networking on Terrace



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