May 2019 PRestige

President's Perspective

As we move into spring and come off the heels of our chapter’s two major events, I wanted to take a moment to recap the values and beliefs your board has been following to guide the Ocala Chapter throughout the 2018-2019 year:

  • Focus

    Lauren Debick, APR
    FPRA Ocala Chapter
  • Understanding
  • Assistance
  • Positive Attitude
  • Creativity
  • Teamwork
  • Strategy

Another important idea that leads to the success of our chapter is the notion of effective communication. Ultimately, communication is one of the most important skills in life, especially in our industry. Here are a few things to keep in mind about communication:

  • Communication is a skill that can be enhanced. Did you know there are monthly webinars available to members of FPRA, some of which focus on communication skills? Visit to browse through the archives. These webinars are free to FPRA members.
  • Annual conference is a great opportunity to not only learn the latest and greatest PR communication ideas, but also to learn about what FPRA is doing for members. Learn more about conference by visiting The Ocala chapter has also allocated funds for conference scholarships. Apply for a conference scholarship by visiting

Like anything else in life, your membership is what you make of it. There are so many ways to get involved in FPRA at both the local and state level so I encourage you to keep expanding your knowledge and expertise in the PR industry. Please text, call, Facebook message, tweet, (or event stop by my office for an in-person conversation) if there is anything I can do for you.

With gratitude,


2019 Mid-Florida Image Awards

Lois Brauckmuller, APR
Tina Banner, APR, CPRC

Congratulations to all Image award winners! For a full list of winners and photos from the event click the link below.

Check out the Mid-Image Award Winners.

Regional Summit

The PR Regional Summit was a success. This exciting professional development event featured top speakers in the industry that covered emerging public relation trends. Attendees also enjoyed breakout sessions and networking with peers.









United Way Lip Sync Battle

Members of the Ocala Chapter put on a show stopping performance at the Lip Sync Challenge. They served as an opening act and rocked the crowd with the tunes of “The Greatest Show” from the Greatest Showman.

FPRA Golden Image Gold Rush

The Golden Image awards competition is now open!
The Golden Image awards recognizes outstanding public relations programs as well as marketing and communications work. By recognizing the very best examples of innovation, planning and design, the Golden Image Awards encourage and enhance public relations, marketing and communications professionalism throughout the state of Florida.
Submit your public relations work before Friday, May 10 for a discounted rate. Fees increase by $15 through the deadline of Monday, May 20.

Advanced Career Enhancement Series

ACES Quarterly Meeting

The third installment of ACES (Advanced Career Enhancement Series) for 2018-19 occurs Tuesday, May 14 from 11:30 a.m. – 1:00 p.m. at the Brick City Southern Kitchen, on the downtown Ocala square. Ocala chapter members with 10 or more years of public relations experience or APR accreditation are eligible to attend ACES. RSVP is recommended. For more information or to RSVP email Allison Campbell, APR, CPRC.

Accreditation Update

Even more Ocala chapter members are pursuing their Accreditation in Public Relations (APR) this season. Study sessions wrapped up in early April, and already we have one candidate who passed their panel presentation and will soon take the computerized test. Another plans to do so before summer’s end, and yet another is compiling materials for the panel presentation step. As well, two chapter members are sitting for their Certified Public Relations Counselor (CPRC) credential this month and next.
The Ocala Chapter has always been among the most-accredited and credentialed chapters in the state. No doubt we’re maintaining this status with the intent of leading the state!
If you’re interested in APR or CPRC, email Kevin Christian, APR, CPRC.

Register Now for Annual Conference

You’re invited to join us for FPRA’s 81st Annual Conference to be held from August 4-7, 2019, at the Tampa Marriott Waterside. The FPRA Annual Conference is known for its excellent speaker lineup, fun networking functions, luxurious host properties and its signature event, the Golden Image Awards. We hope you’ll mark your calendars now.
e early-bird registration rate ends July 22 for FPRA members is $850.00 and for non-members is $1,030.00. Your registration fee includes all meals (three breakfasts, two lunches and two dinners), except dinner on Monday.
Other Conference Information
To be considered for an FPRA Ocala Chapter scholarship to annual conference, members must apply for the chapter’s annual conference scholarship no later than 5 p.m. on Friday, June 21, 2019. Please complete the online application form.
The chapter may award partial scholarships in lieu of one full scholarship. All awards are contingent on availability of funds.

Be a FPRA Blogger

Looking to get involved? FPRA is looking for someone to represent the Ocala Chapter at the FPRA Annual Conference and serve as a conference session blogger. If you are planning to go to annual conference in August and would like to volunteer to blog one of the conference sessions, please contact Tina Banner, APR, CPRC at

Community Service

Help Stock Our Shelves by giving donations at the monthly meetings May through July. for more information contact

Community Events

Join Us!
May 8 I 4-6 PM
324 SE 24th Street
Help celebrate the opening of Ocala’s
Nonprofit Resource Center.
The Community Foundation for Ocala/Marion County Board of Directors and Staff invite you and a guest to join the Nonprofit resource Center’s official Open House.
Visit the new location, meet staff and learn about the Foundation’s commitment to helping build a stronger community.
For more information call 352-622-5020 or visit the website.

May Birthdays

We would like to wish the following member a very happy birthday this month!
May 26th- Katie Hunnicutt
Please email your birthday to Lauren Debick
(month and date only)

FPRE Give Back

Did you know that since 2000, 22 student scholarships have been awarded by the FPRE Foundation totaling $30,000? During that same time, 143 members also received rebates from the FPRE Foundation that assisted them in earning their APR designation. In the last 16 years, the FPRE Foundation has awarded over $51,645 in scholarships and grants to public relations students and professionals to help them advance their careers. From member accreditation rebates to Leadership FPRA, this is your chance to give back to the profession. Make a donation to the Florida Public Relations Education Foundation today.

Did You Know

Did You Know?
Hot on the heels of the state association adopting the Quotation Mark as FPRA’s official logo, in 1983 the late Nancy Scharmach, APR, served what turned out to be her first, but not last, term as president. By then, the chap­ter’s long-standing practice of meeting the third Friday of the month was firmly entrenched.

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