Professional Development Meeting

November's Professional Development Meeting GenAI in Communications and Marketing: the Good, the Bad and the Ugly Presented by Steve Orlando Steve Orlando has worked at the University of Florida for nearly 30 years. As interim vice president for strategic communications and marketing, he is responsible for helping to guide UF’s overall communications strategy; advising and ... Read more

Running a Political Campaign the Public Relations Way    Presented by Allision Campbell, APR, CPRC Join us for our January professional development meeting and learn how Allison B. Campbell, APR, CPRC uses public relations strategies and tactics to create successful political campaigns. Allison will share the lessons she has learned over the years and how ... Read more

Staying Ahead in PR: The Must‑Have Tools for 2026 Presented by Chris Gent, APR, CPRC In today’s rapidly changing media landscape, public relations professionals need more than strong writing and strategy—they need the right tools. In this fast‑paced session, FPRA member Chris Gent will highlight the latest platforms, apps, and AI technologies reshaping how communicators ... Read more

Golden Image Awards: The Essentials for Success in 2026 Presented by Chris Graham, APR, CPRC Learn how to organize and submit your PR work for a Florida Public Relations Association (FPRA) Golden Image Award.  It's a prestigious annual award given by FPRA for recognizing outstanding public relations programs, tools, and campaigns. Established in 1957, these ... Read more

Generative AI and the Law Presented by Jane Bambauer, Law Professor, University of Florida AI-generated text, images, and video are going to test the limits of media law and professionalism. This talk will discuss relevant developments in the law including copyright, defamation, right of publicity, negligence/products liability, privacy, and constitutional free speech protections.  Professor Bambauer  ... Read more

Say More With Less: The Smart Brevity® Advantage Presented by Devon Chestnut, APR, CPRC In a world overflowing with words and shrinking attention spans, clarity isn’t just a skill — it’s a competitive advantage. Say More With Less: The Smart Brevity® Advantage teaches you how to craft crisp, compelling messages that break through the noise and get ... Read more