5 Takeways: Cherrietta Prince

The Impact of a Personal Public Relations Story

Cherrietta Prince, local business owner and ambassador for the Ocala/Marion County Chamber & Economic Partnership     

 

5 Takeways from Cherrietta Prince’s “Twists & Turns in a PR Career”

  • Represent a product or service you believe in, and it will be easy.
  • Identify your markets and audiences. Ask: What do I want, how do I look and how do I want to look?
  • If you don’t have PR skills, you can’t have a successful business.
  • Without PR, no one knows who you are. No one knows you are the best. Engage the right people.
  • Make sure every word you speak is thoughtful.

Area Public Relations and Communications Professionals Win Awards

Ocala, FL. (April 18, 2019) — The Ocala Chapter of the Florida Public Relations Association congratulates several local professionals for excellence in public relations and communications. In all, 17 Image awards were given to various professionals from MarionCounty, Lake County and the Volusia/Flagler area. Additionally, the 2019 Wilton F. Martin Communicators of the Year were named during the PRospecting for Gold event on Wednesday, April 18 at the Ocala Downtown Market.  Listed are the Image winners:

Chris Graham in the Community Relations category- Award of Distinction and Judges’ Award – Hometown Heroes Military Banner Program;

Sherri Owens and Diane Kornegay in the Public Service category – Image Award and Judges’ Award – Safety Tax Referendum: The Choice is Yours;

Tina Banner, APR, CPRC and Karen Donnelly in the Promotional Marketing category- Image Award – Big Hammock Race Series Season 3;

Wesley Wilcox and Starley Ard in the Public Affairs category – Grand All Image Award, Image Award and Judges’ Award – Supervisor of Elections Annual High School Voter Registration;

Elisha Pappacoda, Magdalena Zapata, and Bryan Baquiran in the Printed Tools: Poster and Calendar category – Award of Distinction and Judges’ Award – “Rescue Me” Charity Poster;

Tina Banner APR, CPRC, and the College of Central Florida in Online Audience Engagement category – Grand Image Award, Image Award and Judges’ Award – College of Central Florida Social Media Platforms;

Christy Jergens, APR, and the Florida Department of Health in Marion County in Online Newsletter category – Award of Distinction –Marion Pulse E-Newsletter;

Tina Banner, APR, CPRC and College of Central Florida in the Online Newsletter category – Image Award and Judges’ Award – College of Central Florida’s Insider Employee E-Newsletter.

Elisha Pappacoda, Magdalena Zapata, and Bryan Baquiran in the Video: Public Service category – Award of Distinction– A Spirit of Service Video;

Also recognized on Wednesday evening were the 2019 Wilton F. Martin Communicators of the Year.

 

Jacob Fields of JJ Fields won the Individual Communicator of the Year while

Heart of Florida Health Center, represented by CEO Jamie Ulmer, won the

Institutional Communicator of the Year.

            The 2019 FPRA Ocala Chapter Pacesetter award was given to Katie Hunnicutt of the City of Ocala.

FPRA is dedicated to developing public relations practitioners, who, through ethical

and standardized practices, enhance the public relations profession in Florida. FPRA is comprised of 15 professional and 12 student chapters throughout the state, providing professional development, networking and professional recognition opportunities.

The Ocala FPRA Chapter,www.fpraocala.org, was established in 1980.  Members and guests meet the third Friday of each month at 11:30 a.m. at the College of Central Florida.

Local Organizations, Individuals Invited to Submit PR Work in Annual Image Awards

OCALA, Fl. (Feb. 11, 2019) – The Ocala Chapter of the Florida Public Relations Association (FPRA) invites local communications professionals to enter the 2019 Mid-Florida Local Image Awards.

The competition is open to FPRA members, nonmembers and students, and provides an opportunity for skilled PR practitioners to be recognized for outstanding public relations efforts. “The Image Awards program is a standard of public relations excellence, and winners demonstrate the best examples of innovation, planning and design,” said Lauren Debick, APR, the FPRA Ocala Chapter president.

The Mid-Florida Local Image Awards competition promotes the development of public relations professionalism by acknowledging exceptional public relation programs within the community. Entries must meet the highest standard of production, execution and evaluation, and include notable research and planning for a chance to win local awards. The entry fee for FPRA members is $45 per submission and $55 for nonmembers. Student fees are $20 for members and $30 for nonmembers. Some part of the entry must have taken place between January 1, 2018 and March 1, 2019. Entries for consideration must be submitted by 11:59 p.m. on March 3 via the online portal at https://fpraimage.org/ocala-2/.

Complete entry rules are available at http://www.fpraocala.org/professional-development/2019-mid-florida-local-image-awards/.

Entries will fall into four divisions of categories: Printed Tools of Public Relations, Public Relation Programs, Audio/Visual Tools of Public Relations and Student Projects of Public Relations. Examples of entries can include: a company logo or name change, community relations efforts, electronic communications, employee building exercises and much more.

Recipients of this year’s Image Awards will be recognized at the “PRospecting for Gold” celebration on Wednesday, April 17 at 5:30 p.m. at the Ocala Downtown Market. The event will also honor winners of the 2019 Wilton F. Martin Communicator of the Year Awards.

The Ocala Chapter will also hold an “Image Entry Swap” workshop Thursday, Feb. 21 at 8:00 a.m. at Symmetry Coffee and Crepes. This workshop gives participants the chance to let peers look over their work before the March 3 deadline.

FPRA is the nation’s oldest organization for public relations professionals. The Ocala Chapter of FPRA was founded in 1980 and members represent private industry, nonprofit, education and government sectors. The group meets on the third Friday of the month and hosts a variety of professional development, networking and community relations activities throughout the year.

To learn more about the Ocala Chapter of FPRA, visit www.fpraocala.org, or get connected via Facebook https://www.facebook.com/FPRAOcala/ and/or Twitter https://twitter.com/OcalaFPRA.

 

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OCALA FPRA March Professional Development Program – Fall Therapy: Learning to walk with ethical integrity when you are destined to fall along the way

SPEAKER:    Ginger Broslat, APR, CPRC– Communications consultant and VP of accreditation and certification of Florida Public Relations Association

DATE:           Fri., March 23, 2018

TIME:            Networking 11:30 – Program Noon – 1:00 p.m.

LOCATION:   Ewers Century Center Teleconference Room

CF  •  3001 SW College Road   •   Ocala, FL 34474

REGISTER:   http://www.fpraocala.org/event-registration/ 

OCALA, FL – As a six-year-old child diagnosed with a form of muscular dystrophy, Ginger Broslat’s doctor knew she would experience many falls in her life. Fall Therapy is a form of physical therapy he prescribed to empower a little girl to prevent falls and manage falls to prevent injury so she could walk with confidence no matter how unstable her muscles may be. Broslat has carried the physical lessons of Fall Therapy with her as life lessons. Let’s face it. It’s not a matter of if we will make mistakes, experience lapses in judgement or face failures, but when. It’s how we go down and get back up that makes the difference in our walk. Ginger teaches audiences to – Go down gracefully. Rise triumphantly!

About the Speaker:  A passionate and collaborative communicator, Ginger Broslat is a public relations and marketing consultant who works as an integral member of her clients’ teams. With a strong background in healthcare, economic development, publishing and nonprofit management, she is adept at visualizing the big picture, developing the creative concepts and tactical steps needed to achieve measurable objectives.

Leadership is a key component in Ginger’s professional development. She is a graduate of the Leadership Ocala/Marion County Class XVI and a member of the inaugural class of Leadership FPRA. She currently serves on the United Way of Marion County Board of Directors as vice-chair of public relations and marketing and is serving her third year on the Florida Public Relations Association executive committee as VP of accreditation and certification.

Ginger earned a Master’s Degree in Strategic Public Relations through George Washington University. She approaches projects with a strategic end in mind. That practice has garnered numerous Image Awards from the Florida Public Relations Association on both local and state levels.

Ginger uses her physical weakness with muscular dystrophy as a strength to inspire and encourage others through motivational speaking. Spiritual lessons from those experiences were published in her devotional book, Fall Therapy in 2004. She has modified the content to deliver training on ethical behavior in a corporate setting.

Ginger and her husband Bill’s Ocala, FL  home is under the management of Sophie, the seven-pound Maltese dog who calls a majority of the shots. They have two adult children, Adam and Brooke, both of whom live in Nashville, TN. Adam is a systems engineer with Vanderbilt University Medical Center and Brooke is the office manager and CEO’s right hand for Grab the Gold, a natural foods protein bar manufacturer in Nashville.

Please RSVP to Christy Jergens at [email protected]ov;
payment can be made by visiting http://www.fpraocala.org/event-registration/

RSVPs must be made by 2 p.m. the Tuesday prior to the luncheon and cannot be guaranteed without payment. Cost is $20 for members and $25 for guests and for members who pay at the door, or pay online at the ticket URL listed.

The monthly meetings begin with networking from 11:45 a.m. – Noon with lunch and presentations from Noon – 1 p.m.

Professional attire preferred

‘Conducting Communications Excellence’ set to take center stage Celebrates Mid-Florida Image and Wilton F. Martin Communicator of the Year awards

OCALA. Fla.– The Ocala Chapter of the Florida Public Relations Associations will celebrate outstanding public relations during Conducting Communications Excellence on Tuesday, April 19, at the Reilly Arts Center in Ocala.

Both the chapter’s Mid-Florida Image awards and the annual Wilton F. Martin Communicator of the Year awards will be presented during the evening.

FPRA’s local Image Awards and state Golden Image competition have become the standard of public relations excellence throughout Florida.

Now in its 12th year, the Communicator of the Year recognition was renamed in 2011 in honor of Wilton F. Martin, an Ocala native and former publicity director of Silver Springs who was instrumental in creation of the state Association.

FPRA, founded in 1938, is the oldest professional association of public relations practitioners in the nation.

FPRA/Ocala Chapter President Barbra Hernández, APR, notes that this year the chapter received 12 nominations for Individual and Institutional Communicator of the Year recognition.

“Twelve nominees for our 12th, you couldn’t orchestrate that better if you tried,” Hernández said.

This year’s nominees for Individual Communicator of the Year are Kevin Christian, APR, CPRC; Dr. Manal Fakhoury; Beth McCall; Marc Rice; Dave Schlenker; and Maclyn Walker. Institutional nominees are the City of Ocala; Coates Golf; Digital Fury Productions; the Public Education Foundation of Marion County; Measure Up Marion; and the Silver Springs International Film Festival. For information on these nominees, visit: http://www.fpraocala.org/COTY-Nominees-2016/.

“I think we struck just the right note with this year’s nominees,” Hernández said. “These individuals and organizations are well respected for their efforts to improve the quality of life in our community. Each is truly remarkable and a winner in their own right.”

In addition to the Wilton F. Martin Communicator of the Year awards, the FPRA Ocala Chapter will hold its Mid-Florida Image Awards honoring the very best in public relations innovation, planning and design. Contestants often go on to compete in the state Golden Image Awards which will be held during the Association’s 78th annual conference in August.

The awards gala begins at 5:30 p.m. and includes appetizers, cash bar and catered dinner. Guest tickets are available for $45 and reservations may be made by visiting www.fpraocala.org/Image/ or calling 352-671-4161.

Conducting Communications Excellence is sponsored by Cox Communications, NetSource Technologies, Webster University, JJ Fields, Gourmet Today, Floral Architecture, Ocala Style magazine and the Reilly Arts Center.

Tickets to attend the gala may be purchased online. For more information, contact FPRA Ocala’s Image/Communicator Awards Chair Laura Byrnes, APR, CPRC, at 352-816-1264.

 

OCALA: ZIMMERMAN TRIAL, FSU LIBRARY SHOOTING. THESE AND MORE AT MAY 4 CRISIS COMMUNICATION SEMINAR

2016-Toolkit-SliderCommunicating during crisis and tragedy while the nation watches on television is a scenario leaders hope not to face, but would you be ready if necessary? On May 4, professionals can hear firsthand accounts from communicators who navigated high-profile crises and practice skills through a hands-on workshop at the Florida Public Relations Association Ocala Chapter’s “Toolkit for Success” seminar. The seminar will run from 8:30 a.m.-2 p.m. at the College of Central Florida’s Ewers Century Center. Cost is $45 for FPRA members and $55 for non-members, and includes breakfast, lunch and all sessions and materials.

Featured presenters and topics include Public Information Officer David Northway of the Tallahassee Police Department speaking on the FSU Strozier Library shooting and Director of Public Affairs Heather Smith of the Seminole County Sheriff’s Office discussing communications during the George Zimmerman trial. Additionally, Roger Pynn, APR, CPRC, of Orlando’s Curley and Pynn PR and Marketing Communications agency and this year’s FPRA President will delve into what a crisis is and how to plan for it. He will also facilitate a mock crisis that attendees will participate in.

Registration deadline is April 22. For more information or to register visit http://www.fpraocala.org/toolkit-2016. For questions about the seminar, contact FPRA-Ocala Chapter Professional Development Chair, Beth McCall.

LEARN THE BASICS OF CONNECTING AT NETWORKING WORKSHOP

Beth Ramsay speaker author

Networking doesn’t have to be painful, and it’s certainly more than simply handing out business cards. Beth Ramsay, expert in creating meaningful connections, is here to show you the ropes of successful networking in an upcoming workshop.

On March 18, communications professionals, marketers, non-profit managers, entrepreneurs and business owners – extroverts and introverts like – will learn networking best practices from Ramsay, author, professional speaker and expert for Networking University (Ocala-Marion Chamber and Economic Partnership). Ramsay will present at the monthly Florida Public Relations Association Ocala Chapter’s professional development luncheon, set for noon-1 p.m., (networking begins at 11:30 a.m.) at the Marion County Growth Services Training Room (2710 E. Silver Springs Blvd., Ocala).

Ramsay is CEO and founder of the Brilliance NetworkTM, a company that propels purpose-driven entrepreneurs to unleash their brilliance and achieve the highest level of business and lifestyle success. She is the author of the book “Love to Lead” and teaches impactful lessons through her funny and popular workshops, online courses, and powerful, life-changing retreats.

The meeting is not limited to members; guests and non-members are welcome to attend with payment and RSVP to [email protected] by March 15, 2016. The registration fee includes lunch; $20 for members and $25 for guests and for members who pay at the door. Visit http://www.fpraocala.org/event-registration/ to register and pay online.

Media Contact: Elaine DeIorio McClain, Communications Director
Phone: 352-438-2300 Email: [email protected]

The Ocala Chapter of the Florida Public Relations Association builds better public relations practitioners and communicators through professional development, networking opportunities and ethical practices. Formed in 1980, the chapter boasts a strong membership representing nearly every industry in the area, including: government, associations, nonprofit, education, healthcare, corporate, retail, agencies and small business. Members are committed not only to the betterment of the profession, but also to the community through a number of community service projects held each year.

LOCAL ORGANIZATIONS, INDIVIDUALS INVITED TO SUBMIT BEST PR WORK IN ANNUAL IMAGE AWARDS

OCALA, FL – The Ocala Chapter of the Florida Public Relations Association (FPRA) invites local communications professionals to enter the 2016 Mid-Florida Image Awards.
The competition is open to FPRA members and nonmembers, and provides an opportunity for skilled PR practitioners to be recognized in their home markets for outstanding public relations efforts.

“The Image Awards program is a standard of public relations excellence and winners demonstrate the best examples of innovation, planning and design,” said Barbra Hernandez, APR, the FPRA Ocala Chapter president and past recipient of Image honors.

Conducted annually, the competition recognizes the best in Public Relations Programs, Printed Tools of Public Relations, Audio/Visual/Online Tools of Public Relations and Student Projects in Public Relations. The entry fee for FPRA members is $45 per submission and $55 for nonmembers. Some part of the entry must be for work conducted between Jan. 1, 2015 and March 11, 2016 – the entry deadline.

Complete entry rules, information about upcoming Image workshops and other details are available at www.fpraocala.org/Image. There is no charge to attend the workshops which are designed to assist first-time participants with the entry process.

Recipients of this year’s Image Awards will be recognized at FPRA Ocala’s Conducting Communications Excellence gala on Tuesday, April 19 at 5:30 p.m. at the Reilly Arts Center. The event will also honor winners of the 2016 Wilton F. Martin Communicator of the Year Awards.

FPRA is the nation’s oldest organization for public relations professionals. The Ocala Chapter of FPRA was founded in 1980 and members represent private industry, nonprofit, education and government sectors. The group meets on the third Friday of the month and hosts a variety of professional development, networking and community relations activities throughout the year, including its annual ToolKit for Success seminar, annual Image Awards and community service projects.

To learn more about the Ocala Chapter of FPRA, visit www.fpraocala.org, or get connected via Facebook https://www.facebook.com/FPRAOcala/ and/or Twitter https://twitter.com/OcalaFPRA.

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Media Contact: Elaine DeIorio McClain, Communications Director
Phone: 352-438-2300 Email: [email protected]

THREE OCALA FPRA MEMBERS EARN ADVANCED CREDENTIALS

OcalaCPRCs

OCALA, FL – The Ocala Chapter of the Florida Public Relations Association congratulates three members — Laura Byrnes, Allison Campbell and Lisa Varner — on becoming Certified Public Relations Counselors (CPRC).

Obtaining the CPRC credential is an extensive process, which requires candidates to pass written and oral exams that test their ability to present strategic solutions for accomplishing public relations goals, implementing crisis communication plans and solving public relations issues. Moreover, this advanced credential is not available to just anyone. Candidates must have their Accreditation in Public Relations (APR), which demonstrates a high level ofcompetence and dedication to the field, and at least 10 years of industry experience.

Laura Byrnes, APR, CPRC; Allison Campbell, APR, CPRC; and Lisa Varner, APR, CPRC  now stand among fewer than 100 public relations professionals in the state of Florida who have achieved this high-level certification.

FPRA created the CPRC certification program to recognize the professional growth and achievement of its senior members. When it comes to providing excellent, strategic public relations, employers can be confident in the capabilities of employees who carry the CPRC designation.