Communicating during crisis and tragedy while the nation watches on television is a scenario leaders hope not to face, but would you be ready if necessary? On May 4, professionals can hear firsthand accounts from communicators who navigated high-profile crises and practice skills through a hands-on workshop at the Florida Public Relations Association Ocala Chapter’s “Toolkit for Success” seminar. The seminar will run from 8:30 a.m.-2 p.m. at the College of Central Florida’s Ewers Century Center. Cost is $45 for FPRA members and $55 for non-members, and includes breakfast, lunch and all sessions and materials.
Featured presenters and topics include Public Information Officer David Northway of the Tallahassee Police Department speaking on the FSU Strozier Library shooting and Director of Public Affairs Heather Smith of the Seminole County Sheriff’s Office discussing communications during the George Zimmerman trial. Additionally, Roger Pynn, APR, CPRC, of Orlando’s Curley and Pynn PR and Marketing Communications agency and this year’s FPRA President will delve into what a crisis is and how to plan for it. He will also facilitate a mock crisis that attendees will participate in.
Registration deadline is April 22. For more information or to register visit http://www.fpraocala.org/toolkit-2016. For questions about the seminar, contact FPRA-Ocala Chapter Professional Development Chair, Beth McCall.