Starting Yourself from the Ground Up: The Story of Symmetry and the PR Brew
Owner and operator of Symmetry Coffee & Crêpes and the Buzz & Grind, Mike Mills understands success happens when you pour something good into your community. By focusing on the customer experience, he has created a word-of-mouth network that has launched his companies into growth mode.
- Discover how to view time and how to spend time. Target audiences have families and commitments that are constantly changing – is your product worth their time?
- Love people. An easy statement that is a hard task to pull off, but when love is received, it is then returned tenfold.
- Treat your audience like family and evolve the communication status quo to welcome them. As an example of this, Mills created a “Mug Wall” of 400 hooks where businesses and community members can hang their preferred coffee mug to use when they return.
- Change the customer experience within the walls of your business by putting the right people in the right place. The foundation of any successful business has a team that is ready to bleed for its mission. The wrong people can sink it.
- Research, learn and understand why a product in your field is successful and copy the parts that work. A quality product will sell itself if your audience is taken care of.