5 Takeaways: Amelia Bell, APR, CPRC

Amelia BellAt September’s professional development meeting, Amelia Bell, APR, CPRC, communications manager at RTI Surgical, discussed strategies for communicating with employees when the world is upside down – starting with RTI’s Surgical Holdings sale of OEM business and separation of the company into OEM and Pure Play Spine all while COVID forced furlough of 70% of employees (including, for a few weeks, her own).

The 5 takeaways from her presentation, “Communicating with employees through the looking glass”:

  1. Never make assumptions and ask endless questions. Then re-ask questions to identify not only what employees want to know but also what they need to know, and what communication channels will be most effective.
  2. Communicate often even if there’s nothing to communicate. It’s all about reassurance and consistency.
  3. Set expectations and be transparent.
  4. Adaptability is key. You need to be nimble enough to pivot at a moment’s notice. Don’t let perfect be the enemy of good. And don’t be afraid to ask for, and accept, help.
  5. Focus on the future. That means having a communications plan in place that supports the company’s new focus, and considers if current processes will work moving forward.