The FPRA Image Awards recognize the best in research, strategy, implementation and execution in the public relations profession. Image Awards competitions are conducted in the spring at the chapter level and recognize the area’s best work in four main divisions:

  • Public Relations Programs
  • Printed Tools of Public Relations
  • Audio/Visual Tools of Public Relations
  • Student Projects in Public Relations

Generally, entries come from within the host chapter or its local community, but the competitions are not restricted to those entries. An entry consists of a two-page summary of the program, tool or project and a notebook of supporting materials. Judges for the local competition are qualified, experienced, and accomplished PR professionals from a neighboring FPRA Chapter. Judges must have achieved APR Accreditation.

Three types of awards can be presented in each division/category:

-Award of Distinction: Presented to all entries that meet the five criteria of excellence set by the panel of judges.
-Image Award: May be presented to the top-scoring entry in each category, provided it meets the predetermined criteria of excellence.
-Judges’ Award: Given to an outstanding entry that achieves maximum results while using a minimum amount of money.

The top-scoring entry in each division receives an Grand Image Award, with the top public relations program receiving the Grand All Image Award.

Winners of local Image Awards are encouraged to apply for the statewide Golden Image Awards given at FPRA’s Annual Conference each August.

The Golden Image Awards competition is conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state. Winning entries must incorporate the very best examples of innovation, planning and design; demonstrate sound public relations research and planning; and, must meet the highest standard of production, execution and evaluation of results and budget. Entries are accepted from FPRA members and non-members throughout the state and beyond, including current Local Image entries.

2020 Mid-Florida Image Awards

The 2020 Mid-Florida Image Awards Call for Entries is now available. Deadline to submit entries is 11:59 p.m. on March 1, 2020. Entries must be submitted online at

Entry Fees
Division A, B or C
FPRA Member – $45 (single entry)
FPRA Member – $40 (2 or more entries)
Nonmember – $55 each
Nonmember – $50 (2 or more entries)

Division D (Students Only)
Student FPRA Member – $20 each
Student nonmember – $30 each

Winners will be recognized at the Local Image Gala on Thursday, April 16, from 5:30-8 p.m., at National Parts Depot 900 SW 38th Ave, Ocala. RSVP deadline is April 10

Learn More

For more information on the Image Awards, please contact Tina Banner, APR, CPRC.