PRestige October 2016


Be An Industry Leader: Earn Your APR

Internationally prsa16-0006_twitter1_p1recognized, the Accreditation in Public Relations (APR) integrates timeless communications principles with contemporary strategies and tactics. The process of earning your APR takes your skills to the next level by exposing you to today’s cutting-edge strategies and practices, assessing your skills to identify strengths and opportunities for growth, and demonstrating your personal and professional commitment to excellence.
Pursuing the APR gives you direct access to top public relations leaders-APR holders who will guide you through the process of achieving the accreditation-and provides the tools you need to distinguish yourself as a luminary in the public relations field.
It’s not too late to join the APR train in Ocala!  Several chapter members participated in a recent conference call outlining the process.  Hoping to build on our status as the “most credentialed” chapter in the state, we’re shooting to have three APRs and 1 CPRC this year.  Kudos to all those endeavoring to earn these accreditations and credentials. Doing so is no easy task!

PResident's Perspective

LaurenDeiorio04PPOctober is such a great time of the year!  The days are getting shorter, the weather is supposed to be getting cooler (we will see), and everything in the stores seems to be a flavor of pumpkin.
October also reminds me that FPRA membership renewals are in full swing.  We all are members of a variety of professional membership organizations, but for me, FPRA has been the one organization that seems to offer the most benefits.  I know that a Fund Development Director is not the typical member that you find in our chapter, but from my standpoint, the majority of my job is communicating and promoting the nonprofit organization that I represent.  The insight that our professional development meetings offer me is priceless and helps me navigate communicating with my donors.
I also am a firm believer that education does not stop with a college degree.  It is important to continually seek the next level of excellence in your career.  As I have said at our monthly meetings, with accountants that next level is sitting for the CPA exam and for PR/Communication professionals that next step is sitting for your APR or CPRC.
One other benefit for me is the networking opportunities at our monthly meetings.   It is by networking that I am inspired with new ideas or concepts that I can take back to my organization.  Many times our members will help me work through PR/Communication projects by offering suggestions that I may never have thought of myself.  I owe many thanks to those members.
Last month your FPRA Ocala board met to discuss some target goals for the chapter year.   This year’s chapter theme is “To Develop the Leader in EVERY Member,” and I think the goals the board set compliment the benefits that FPRA offers to its members.  Those goals are:
  • To increase our chapter membership to 50 members
  • To increase funding for conference scholarships & LeadershipFPRA
  • To be the most credentialed chapter in the state by percentage of membership
So take the time this month to renew your FPRA membership and take advantage of all the things that an FPRA membership has to offer you.  Oh, and while you are at it, have a pumpkin muffin or latte.


Mission Membership

Don’t forget to invite your peers & colleagues to join us. They get to takefpra-renewal_2016
advantage of all the wonderful benefits of FPRA and YOU earn points to win fabulous prizes! Click here to see the point breakdown.
And DON’T FORGET to renew your membership before the October 31st deadline to avoid the late fee!
Point Value
Invite guest to luncheon – they don’t attend
Invite guest to luncheon –  they do attend
Refer a colleague for membership (via email or in person)
Facebook post about the benefits of joining FPRA
Instagram post about the benefits of joining FPRA
Tweet about the benefits of joining FPRA
Speak to a professional group about the benefits of joining FPRA
New member joins (gives your name as referral on application)
Every member that joins after your first (and gives your name on application)
Invite a guest to Image Awards
Invite a guest to PR Toolkit


If you have any questions, please contact Barbara Carbaugh at


Each month we will be featuring stories from our members about
what FPRA means to them.
This month, Allison Campbell, APR, CPRC
shares her #myFPRA story.

When I moved to Ocala 15 years ago and started working in PR, I was not on the FPRA bandwagon. At all. I had never been in an association like FPRA either as a student or professional, and I didn’t see the need or value in it. Then I came to a meeting…and another meeting…and another. I joined, was immediately put on a committee, and the rest is history. Now that I’ve served as chapter president, on the state board for three years, earned my APR and CPRC and received Local Image and Golden Image awards, you might say I caught the FPRA bug, and the effects stuck.

FPRA makes me better at my job, helps me continually learn, and gave me the inner-drive to push myself to new heights I only penned as goals in a journal.  FPRA connections and networking helped me gain new ideas and skill sets that in turn prepared me for different job opportunities along my career path. I’ve grown professionally and personally over my dozen years in this association. Without it, I don’t know just how different my life would be…That’s #myFPRA story.

 If you would like to have your FPRA story featured in the newsletter and online, please email

October 21 Professional Luncheon

Topic: Gone Viralpio-tobias-speaking2
Speaker: Officer Ben Tobias, PIO, Gainesville Police Department
In January 2016, Ben finally achieved every social media manager’s dream…the viral video.  A street basketball game between Gainesville Police Officer Bobby White and neighborhood kids has been viewed over 200 million times and created international media attention.  Officer White used this momentum to create the Basketball Cop Foundation, which allows police departments around the country to use basketball as a community relations tool.  Ben will detail the successes and lessons learned during the whirlwind days after the video went viral, including the experience of a surprise visit from NBA superstar Shaquille O’Neal
The location is the Ewers Century Center Teleconference Room at CF. Register by Friday, October 14.

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