PRestige January 2017


Register Now for the 79th Annual FPRA Conference


FPRA’s 79th Annual Conference will take place at the Ritz-Carlton Orlando, August 6-9, 2017. Click here to register.

PResident's Perspective

LaurenDeiorio04PPThe New Year always reminds me it is time to set new personal & professional goals.  Some of the goals I set sound great on paper but the reality is they don’t always happen, like going to the gym several times a week. Then there are those goals that I set because I know they are easy to achieve and they make me feel as I have accomplished something.  I even find myself resetting some of the goals I hoped to accomplish during the prior year but fell short due to unforeseen issues that I had no control over.  I think I do this just to see if I can reach them in the New Year.  As a member of FPRA, there are lots of goals we can set for ourselves.   Here are just a few ideas of goals to consider when creating your own list.
  • Invite at least 2 PR/Communication professionals who have never attended one of our monthly professional development meetings.  Hopefully they will decide to become a member.
  • Register for Annual Conference which will be held at the amazing Ritz-Carlton Orlando August 6-9, 2017.  If you have never attended in the past, make it this year!
  • Start the process of earning your APR or CPRC credentials.  You may think you don’t have the time or that the process is scary but you owe it to yourself to take that first step.
  • Place an entry into our local image awards or even better, enter at the state level.  There is nothing like showcasing your projects to your PR peers.
  • Consider applying for the next LeadershipFPRA class in the spring.  Take that next step to become a recognized PR leader in your local community.
Whatever FPRA goal you hope to accomplish in this New Year, I know there are plenty of your fellow FPRA members willing to help you succeed.  Please don’t hesitate to ask for help.  Reach for the stars!


Mission Membership

By Barbara Carbaugh


Happy New Year! Are you one who makes new year’s resolutions? I’ve never really been one to jump on that bandwagon, but this year I have made a professional commitment to myself. Over the years I have made some great personal friends and valuable business contacts through #myFPRA. This year I resolve to invite at least one person per month to our monthly business development luncheon. Why wouldn’t I want my fellow PR professionals to come and take advantage of all the benefits of FPRA? Devon Chesnut created a really nice flyer for us to promote FPRA Ocala. Won’t you browse through your contacts, send a few emails, make as few phone calls? Let’s invite our peers to come and see what FPRA is all about! Oh, and by the way, let me know about your efforts because I still have some great gift cards to give away in our Mission Membership incentive program!
As always, if there’s anything I can do to help, please shoot me an email ( or call/text: 352-484-9091.

New Year, New Accreditation Goals

By Kevin Christian, APR, CPRCprsa16-0006_twitter1_p1
2017.  There is no greater time to pursue APR than now!  You said you needed time to get ready for it.  A new
year brings a new perspective on goals, so January is the perfect time to set the goal of achieving APR this year!
You will greatly benefit from this month’s chapter meeting when State Accreditation Chair (and our own) Laura Byrnes, APR, CPRC, leads an informative session with tips and strategies to succeed.  You’ll also hear from yours truly and a handful of other APRs in our chapter on things like WHY it’s important, HOW it helps, and WHEN you should more forward.
Four chapter members are in the midst of getting their APR files in order.  Will you be next? This month’s chapter meeting, TBA weekly study sessions, online options, local support and other resources can help you make the decision to succeed in the APR world. It will change your view on what you do every day! Guaranteed!

Networking Event

Crisis Communications:                                     networking
Thursday, January 12
5:30 p.m. – 7:30 p.m.
Deercreek Country Club
7816 Mc Laurin Rd N.
Jacksonville, FL 32256
Join the Florida Public Relations Association Jacksonville Chapter to hear from Carrie Proudfit and Ann Marie Varga, two public information officers who assisted in the Pulse Nightclub tragedy, handling crisis communications around the clock with hundreds of media representatives from around the world.
Admission includes appetizers and one free drink. 
Register online before January 9th and have a chance to win admission to our media summit in March and other door prizes. 
Event Tickets:
$25 members / $35 future members / $15 Students
(online processing fees not included)
Prices increase by $5 at the door

Professional Development Luncheon

January 20 Professional Development Luncheon
Topic: APR Panel Discussion

Find out how the Accredited in Public Relations — APR — credential can help make you a stronger public relations professional. A panel of accredited local PR pros will be on hand at the January 20 Professional Development Luncheon to share how their credentialing has helped strengthen their practice of public relations and helped further their careers. Panelists include:


  • Laura Byrnes, APR, CPRC, CareerSource Citrus Levy Marion
  • Kevin Christian, APR, CPRC, Marion County Public Schools
  • Carole Savage, APR, CPRC, PACE Center for Girls
  • Lisa Varner, APR, CPRC, Jenkins Auto Group


Representing businesses, nonprofit organizations and government, panelists will answer your questions on how credentialing has helped them, and how it can help you.


The APR credential is nationally recognized and administered through the Universal Accreditation Board, a diverse group of educators, military public affairs personnel and public relations professionals who oversee the APR program.  The CPRC — Certified Public Relations Counselor —  is FPRA’s one-of-a-kind credential developed to recognize the professional growth and achievement of members who already hold the APR.

Register by Tuesday, January 17. 


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