President’s Perspective: Four holiday wishes for you

I struggled with what to write this month. I thought about reflecting on lessons learned in 2021, sharing a Christmas poem I wrote when I was about 12 or doing a public relations spoof on “The Twelve Days of Christmas.” But, alas, no. The writing Gods did not come.

After watching the vertical cursor blink for far too long, this is what I really want to say:

May the magic of the season reinvigorate your purpose and passion – for getting what you want is the easy part and knowing what you want is the hard part.

May the magic of the season turn your crazy ideas into reality – making the impossible possible and the ordinary extraordinary.

May the magic of the season bring you a muse and results. You are pros with the incredible responsibility to inspire the indifferent.

And may the magic of the season bring you joy, hope and wonder – joy in the present moment, hope for all of life’s adventures yet to come and wonder for those who are curious know and see what others do not.

Here’s to good health and abundance in 2022!

With kindness,


Heather Danenhower, APR, CPRC