Whether your target audience is made up of customers, constituents, donors or other businesses, human behavior plays a role in each of their decisions. Understanding human behavior and using social research can help communicators create effective strategies for reaching those audiences and successfully encouraging specific actions.
On Jan. 15, communications professionals, business owners, marketers and others can learn more about how social research can enhance their campaigns, programs and organizations from Annie Neimand, Ph.D candidate and sociology instructor at the University of Florida at the monthly Florida Public Relations Association Ocala Chapter’s professional development luncheon. The session is set for noon-1 p.m., (networking begins at 11:30 a.m.) at the College of Central Florida Ewers Century Center, 3003 SW College Road, Ocala.
Neimand is the Executive Editor and Research Director for frank – the go-to gathering and website for movement builders and change strategists – housed in UF’s College of Journalism and Communications. Through her award-winning dissertation research and her work with frank, Neimand works to provide evidence-based insight on the effective use of strategic communications to drive social change.
The meeting is not limited to members; guests and non-members are welcome to attend with payment and RSVP to Lauren DeIorio by Jan. 12, 2015. The registration fee includes lunch; $20 for members and $25 for guests and for members who pay at the door. Visit the FPRA Ocala Event Registration page to register and pay online.

The Ocala Chapter of the Florida Public Relations Association builds better public relations practitioners and communicators through professional development, networking opportunities and ethical practices. Formed in 1980, the chapter boasts a strong membership representing nearly every industry in the area, including: government, associations, nonprofit, education, healthcare, corporate, retail, agencies and small business. Members are committed not only to the betterment of the profession, but also to the community through a number of community service projects held each year.