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October Professional Development Meeting

October 17, 2025 @ 11:30 am - 1:00 pm

October’s Professional Development Meeting

From Strategy to Spotlight: Building Award-Winning Campaigns That Drive Results

Presented by Jen Houser, APR

In today’s competitive market, it’s not enough to have a great product or service—you need a smart, scalable marketing strategy that delivers leads and drives demand.

Join us for this Professional Development session where Jen Houser, APR, shares the behind-the-scenes story of how Creative Springs built a national communications campaign that not only strengthened brand awareness but also generated qualified leads.

This award-winning campaign earned top recognition from the Florida Public Relations Association, including:

  • Grand Golden Image Award
  • Golden Image Award for the MagnaTrack Screens video campaign
  • Award of Distinction for digital marketing

Learn how thoughtful strategy, innovative storytelling, and strong execution combined to deliver measurable results – and how you can apply these best practices to your own campaigns.

Don’t miss this chance to gain insights that will help you take your communications to the next level!

Schedule: Friday, October 17, 2025

11:30 a.m. Lunch and networking

11:45 a.m. Chapter updates 

Noon Professional development meeting

The meeting will be held at the College of Central Florida’s Ewers Century Center (3001 S.W. College Road, Ocala, FL, 34474). Once inside, please follow the signs to the meeting room.

The cost to attend is $25 for members, $30 for nonmembers, and $15 for student members. Please select an option from the dropdown below to pay via PayPal. 

Lunch buffet will be served. 

If you have any dietary restrictions, please let us know as soon as possible.

If you have pre-paid, please RSVP by emailing the Ocala Chapter at [email protected].

FPRA Professional Development Meeting October 2025

Meet Jen Houser, APR

Jen Houser is the Founder and President of Creative Springs, a Florida-based marketing agency. With acute ability to cast vision, Jen leads her team in delivering innovative marketing solutions that drive success for their clients. Her career journey—from merchandising at Target Corp. in Minneapolis to helping build an experiential marketing staffing agency in New York City—has shaped her ability to blend creativity with strategy in a way that delivers real results.

At Creative Springs, Jen fosters a culture of collaboration, curiosity, and bold thinking, empowering both her team and clients to reach their full potential. Whether she’s creative directing a video shoot, crafting a digital marketing strategy, or listening intently to understand a client’s unique needs, she brings a joyful and insightful approach that fuels growth. She believes that marketing isn’t just about campaigns—it’s about building brands that inspire and make an impact.

Details

Date:
October 17, 2025
Time:
11:30 am - 1:00 pm
Event Category:

Organizer

FPRA Ocala Chapter
Email
fpraocalachapter@gmail.com
View Organizer Website

Venue

College of Central Florida’s Ewers Century Center
3001 S.W. College Road
Ocala, FL 34474 United States
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