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Back to the Roots Conference

May 18 @ 9:00 am - 4:00 pm

Saddle up for a conference like no other filled with southern charm and hospitality, front porch exhibitors, a barbecue cookout, and a feeling of nostalgia in the Horse Capital of the World® at our Back to the Roots Communications and PR Conference, brought you by the Ocala Chapter of the Florida Public Relations Association and the Association of Florida Colleges.

You’re invited to hear from leading experts in public relations and communications in this statewide, one-day conference on Thurs., May 18, from 9 a.m. to 4 p.m. at the College of Central Florida Ocala Campus.

This annual professional development seminar is for beginners and experts in the field who want to gain expertise, network with communications professionals from across the state, and explore new ideas and strategies.

The day includes a keynote address and session tracks based on experience level.


Session topics include:

  • Social Media Marketing
  • Marketing Research and Planning
  • Website Design
  • Crisis Communications
  • Hot Trends in Public Relations
  • Ethics
  • Interdepartmental Collaboration
  • Digital Advertising
  • Communication Technology Advances
  • And Much, Much More


Early registration is available now through April 3. Registration includes breakfast and a barbecue lunch.

Secure your spot now!

Ticket Type


For student pricing, sponsorships or any other inquiries, contact Rachel Cote at [email protected]


May 18
9:00 am - 4:00 pm
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