by Lauren B. DeIorio, Fund Development Director
Public Education Foundation of Marion County
On May 5, the NonProfit Business Council held its monthly business meeting on the topic “PR: More than you Think.” The idea was to enlist the help of the FPRA Ocala Chapter and create a panel of CPRC’s to provide expert advice to those NonProfit organizations in Marion County who might be limited in staff or PR resources. The presentation centered around the idea that PR stands for more than just “public relations” these days. It stands for people relations and a whole lot more, especially to NonProfit organizations.
The experts in attendance were Kevin Christian, APR, CPRC; Allison Campbell, APR, CPRC; Laura Byrnes, APR, CPRC; and Toni James, APR, CPRC. The panel spent the session answering pre-submitted PR questions presented by a moderator and later in the session fielded questions from the attendees. The questions focused on helping those NonProfit organizations know how to strengthen their brand’s reputation, earn positive media exposure and prioritize outreach strategies.