Prestige June 2014


The 76th Annual FPRA Confrerence is two months away...where will the road take you?

Wyndham Grand Orlando   August 10-13, 2014

The WHY of Annual Conference from Lisa E. Varner, APR

The FPRA Annual Conference offers the highest quality educational content for public relations professionals. The financial value of attending this conference is wonderful but the impact on your career is greater by far. Each year I have attended the Annual Conference, I have returned to my job with a renewed energy and fresh ideas to implement. There are strategies and tools I use today, which I learned during a general session some 10 years ago. And don’t forget the opportunity to network with peers from a wide variety of industries representing all areas of expertise. I promise you won’t be disappointed – see you there!

Register today!

Mid-Florida Local IMAGE Awards wrap-up by Heather Danenhower, APR

A Baker’s Dozen recognized at ReciPe for Results gala

Two thousand. The amount of in-kind and cash sponsorships we received for the ReciPe for Results 2014 Mid-Florida Local Image Awards gala.

Four hundred. The amount we received in raffle prizes – gift cards to local eateries and kitchenware.

Eighty six. The number of non-perishable food items we received.

Thirty six. The number of attendees at the event.

Thirteen. The number of awards presented at the April 25, 2014, gala including top honors in all three categories, a Grand All Image Award and two Grand Image Awards.

Three.The number of workshops we held to help members prepare their entries. All six entries that received a face-to-face peer review won awards.

One heck of a great night; thanks to all who helped make the process and the gala a success.

The Mid-Florida Local Image Awards honor outstanding public relations programs, printed tools of public relations and audio, visual and online tools of public relations. Entries must meet strict criteria and undergo tough scrutiny by a third-party panel judges. Judges must have their Accredited in Public Relations credential and have won an Image Award in the past. Many are also Certified Public Relations Counselors. Winners represent the very best examples of public relations innovation, planning, implementation and design.


Three of this year’s entries met the highest standards of public relations excellence and were bestowed Grand All Image award (Public Relations Programs division) and Grand Image awards (Printed Tools of Public Relations and Audio/Visual/Online Tools of Public Relations):


  • Heather Danenhower, APR; Duke Energy Corporate Communications; and the Crystal River Nuclear Plant won a Grand All Image Award for their employee communications plan associated with the announcement to retire the Crystal River Nuclear Plant. The plan focused on informing plant employees of the retirement decision firsthand through face-to-face meetings, email communications and videos. The group additionally received an Image Award for that plan and also received an Image Award for their Crystal River Nuclear Plant Decommissioning Open House event. The event successfully increased awareness of the decommissioning plan and positively influenced how people felt about plant workers and Duke Energy.


  • Barbra Hernandez, APR; Marion County Office of the County Engineer and the Stormwater Section won a Grand Image award their 2103 Marion County “Discover Our Water Resources” tabloid, an educational newspaper developed to increase water knowledge and promote water-conserving behaviors among Marion County fourth- and fifth-graders. The group also received an Image Award and Judges’ Award for the publication.


  • Michele Sager, Allen Yarbrough and Robin Felix won a Grand Image award for the Southwest Florida Water Management District’s Springs Instagram Contest, developed to educate and engage the residents of Citrus, Hernando and Marion Counties, home to five major springs systems. The group also received an Image Award for the contest.


Other notable awards included:


  • Carrieann Adkins, Don Weaver and Robyn Felix received an Image Award for the Southwest Florida Water Management District’s springs website, which positions the district as the leading scientific agency that understands springs and takes action to restore them.


  • Laura Byrnes, APR, and CareerSource Citrus Levy Marion were honored with an Award of Distinction for their website redesign, which resulted in a more cohesive clearer information tool that better communicated the nonprofit’s programs and increased engagement.


  • Jessica Greene Fuchs and Marion County Fire Rescue (MCFR) Partners received an Award of Distinction for the “Prepare. Protect. Prevent. Water Safety Campaign.” Partnering with local agencies, MCFR raised awareness about water safety and raised funds to purchase swimming lesson packages for local families.


  • Lila Ivey and Lisa Varner, APR, were honored with an Award of Distinction for their Hospice of Marion County’s Flowers for Alzheimer’ Fundraiser, an awareness-raising effort to support an end to Alzheimer’s disease.


  • Teresa Martyny and United Way of Marion County received an Award of Distinction for their 2-1-1 Blog to help community members become more aware of the wide range of services available to them locally and nationally.

Congratulations, winners! And good luck at the 2014 Golden Image competition.



PResident's Perspective: Make the Time

As our community wraps up another school year, so does our FPRA leadership team. It’s hard to believe we’re heading into our last quarter as a board.

I recall my first meeting as chapter president – welcoming our new members, encouraging our current members to get involved, educating experienced members about the APR credential, and challenging our credentialed members to achieve their CPRC credentials. That was last August. Now it’s June — and what have we accomplished?

We met our membership goal, with more than 80 percent of our members renewing this year. We’re on our way to meeting credential numbers thanks to nearly a dozen people inching closer to APR and CPRC designations. We’re already signing people up for Annual Conference, where our chapter is sponsoring the Monday morning breakfast. Our monthly professional development meetings challenged us to better manage our media interviews, sharpen our social media savvy, and research more effectively, among other things. But there’s always room for improvement regardless of where you stand on the professional scale.

How much time have you invested in FPRA Ocala? How much time have you invested in your professional development? How much time have you invested in yourself? There’s still time to improve your response to these three questions.

This month’s guest speaker, Sandra Chance from The Brechner Center, promises a tremendous session dealing with social media and copyright issues. Next month, we share our “Communicator of the Year” honors and (hopefully) learn more about the ever-emerging power of video. And in August, our new state president challenges us and installs our new officers and board.

Here’s a poignant reminder: you get out of FPRA Ocala what you put into it. Remember my checking account analogy? In order to make withdrawals, you must make deposits. When and what did your last FPRA deposit include?

Until next month, continue to “think FPRA!”

Kevin Christian, APR, Marion County Public Schools


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