In 2005, chapter leadership sought a way to further engage seasoned practitioners. The concept of ACES was formed (Advanced Career Enhancement Sessions). This time for peer-to-peer dialogue usually consists of discussing current event case studies. Members explore pros and cons of how situations are/were handled and offer insight as to what better strategies could have been employed and what difference it could make in the outcome. Ocala Chapter ACES members have also conducted seminars for non-profit groups as part of the chapter’s community service.
For more information about the PR Masters program, please contact Laura Byrnes, APR, CPRC.