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DTSTART;TZID=America/New_York:20241115T113000
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SUMMARY:November's Professional Development Meeting
DESCRIPTION:Creating the Ultimate Collab: How to leverage brand partnerships for earned media storytelling \nPresented by Juliette Gebken-Mayí\, Owner – JGM PR\nAfter working as part of PR & Communications teams for nearly 15 years\, Juliette understands the value an effective public relations professional can bring to in-house marketing teams.  \nBefore starting her own practice\, she led high-profile cross-departmental PR initiatives for global travel brands\, including Travel + Leisure Co. (previously known as Wyndham Destinations) and Universal Orlando Resort.   \nAt Travel + Leisure Co.\, she focused on developing impactful brand partnerships and consumer activations to drive publicity for the company’s timeshare clubs\, Club Wyndham and WorldMark by Wyndham. Campaigns included a partnership with Warner Bros. Consumer Products to create a suite inspired by the movie Elf\, resulting in more than 2 billion earned media impressions\, and an award-wining campaign that tapped into nostalgia to celebrate national s’mores day\, featuring The Sandlot actor Patrick Rena. \nDuring her eight-year tenure at Universal Orlando Resort\, Juliette was part of the PR leadership team responsible for launching more than 30 new guest experiences\, including The Wizarding World of Harry Potter – Diagon Alley\, and the Volcano Bay water theme park. Juliette also led all U.S. Hispanic & Latin American media relations for the destination. \nMost recently\, she led the PR\, Executive Communications and Content Marketing team at one of the nation’s largest virtual K-12 schools\, Florida Virtual School. At a time when online education became the norm\, her challenge was to fight the misconceptions brought by the pandemic through impactful storytelling that leveraged data\, student stories and more. \n\nSchedule: Friday\, Nov. 15th\n11:30 a.m. Lunch and networking 11:45 a.m. Chapter updates Noon Professional development The meeting will be held at the College of Central Florida’s Ewers Century Center (3001 S.W. College Road\, Ocala\, FL\, 34474). Once inside\, please follow the signs to the meeting room. \nThe cost to attend  is $25 for members\, $30 for nonmembers\, and $15 for student members. Please select an option from the dropdown below to pay via PayPal.  \nLunch buffet will be served. If you have any dietary restrictions\, please let us know as soon as possible. \nIf you have pre-paid\, please RSVP by emailing the Ocala Chapter at FPRAOcalaChapter@gmail.com. \n  \n\n\n\n FPRA Professional Development Meeting Nov. 15\, 2024\n\n\nFPRA Member $25.00 USDFPRA Non-member $30.00 USDFPRA Student Member $15.00 USD
URL:https://www.fpraocala.org/event/november-professional-development-meeting-2/
LOCATION:District Bar & Kitchen\, 110 SW Broadway St.\, Ocala\, FL\, 34471\, United States
CATEGORIES:Professional Development Meeting
ATTACH;FMTTYPE=image/jpeg:https://www.fpraocala.org/wp-content/uploads/Juliette-Gebken-Headshot.jpg
ORGANIZER;CN="FPRA Ocala Chapter":MAILTO:fpraocalachapter@gmail.com
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