Toolkit for Success Seminar

College of Central Florida – Ewers Century Center
Thu., May 17, 2018  •  8:30 a.m. – 1:30 p.m.

Continental breakfast and lunch provided


Successful organizations know the difference between awareness and engagement. Moving the needle of your bottom line or mission fulfillment takes more than telling people what you do. Organizations with the greatest success strive for engagement – moving stakeholders from hearing what you say to caring about how they fit into what you do.


The 2018 FPRA Ocala Toolkit for Success Seminar will help you move beyond awareness to ENGAGE with your stakeholders.





Jennifer Webb

ENGAGE Your Team:

Creating a Hero Culture – Leading Others Through Empathy and Insight

A hero models a vision for success while bringing everyone else along. He/she creates an environment of integrity and compassion and is aware of the power of social neuroscience, one person’s attitude can literally change another’s perspective. Using the “Powers” from her book Zap! Pow! Kazam! 11 Super Powers to Change Your Career and Life Jennifer teaches why appreciation and empathy are key to successful teams and company morale and explains the techniques behind “Powers” such as Serendicity (the ability to create opportunities and luck), X-Ray Vision (the ability to see through a person’s faults to his virtues) and Magnetism (the ability to draw others together).


Ann Christiano
ENGAGE Your Stakeholders:

Stop Raising Awareness Already!

Too many organizations concentrate on raising awareness about an issue-such as the danger of eating disorders or loss of natural habitat-without knowing how to translate that awareness into action, by getting people to change their behavior or act on their beliefs. The University of Florida’s Ann Christiano makes the case for organizations to adopt a more strategic approach to public interest communications.

Panel Discussion with Central FL Media Representatives

ENGAGE The Media:

Reaching the Assignment Board

Traditional print and broadcast media outlets are challenged with more topics/events to cover than staff members to cover and space or air time to share. How do you rise above the competition to have your message disseminated through the media? Learn firsthand from media reps as they share tips on how to make covering your story a priority for their outlets.





Vanessa Araiza
WKMG 6 News
Morgan Lash
Board operator/
iHeart Radio
Linda Marks
Publisher, Ocala
Jim Ross
editor, Ocala








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