The art and science of storytelling: A case study from an award-winning project


Heather DanenhowerOCALA FPRA September Professional Development Program

TOPIC:          The art and science of storytelling: A case study from an award-winning project

SPEAKER:    Heather Danenhower, APR, CPRC, Communications Manager, Duke Energy

DATE:            Fri., Jan 19, 2018

TIME:            Networking 11:30 – Program Noon – 1:00 p.m.

LOCATION:   Ewers Century Center Teleconference Room at CF 3001 SW College Road

REGISTER:   http://www.fpraocala.org/event-registration/

 

OCALA, FL – Go behind-the-scenes with Heather Danenhower, APR, CPRC, as she describes how she helped solve a public relations problem by telling the remarkable story of Andy Hines – a WWII veteran, prisoner of war in Nazi Germany and one of the most beloved leaders in Duke Energy’s history.

For seasoned PR practitioners or the relative newbie, Heather will offer something for everyone, including real-world strategic communications tips organizations can immediately put to use.

Speaker Bio: Heather Danenhower, APR, CPRC, is a communications manager for Duke Energy Corporate Communications – overseeing Fossil/Hydro, Operations Support and Water Strategy/Hydro Licensing/Lake Services across Duke Energy’s six-state territory. She is based in Crystal River, Fla., and serves as the lead spokeswoman for the decommissioning Crystal River Nuclear Plant, three combined-cycle natural gas plant construction projects in Florida and the Carolinas and several other high profile initiatives.

Prior to coming to Duke Energy in 2010, she worked for 12 years in media and public relations.

Heather served Marion County government as a fire rescue and county commission spokesperson, crisis communicator and manager of the Office of Public Information. She also worked in television markets in Orlando and Gainesville as a broadcast news editor, producer and on-air reporter.

Native to Florida, Heather graduated Cum Laude from the University of Central Florida’s Nicholson School of Communication with a Bachelor of Arts degree in Radio/Television. In 2010, she graduated from the University of Florida’s Warrington College of Business with a Master of Business Administration degree. In 2011, she earned her Accredited in Public Relations credential, and in 2016, she became a Certified Public Relations Counselor.

The Ocala Chapter of the Florida Public Relations Association builds better public relations practitioners and communicators through professional development, networking opportunities and ethical practices.   Formed in 1980, the chapter boasts a strong membership representing nearly every industry in the area, including: government, associations, nonprofit, education, healthcare, legal, corporate, retail, agencies and small business. Members are committed not only to the betterment of our profession, but also to our community through a number of community service projects held each year.

 

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