PRestige May 2014



Survey Jenifer Lowe, Membership Director/President-Elect

Rehp_head_survey_sayscently your Ocala Chapter leadership polled our members for input on everything from chapter website design to the feng shui of the monthly luncheon room set-up. We heard you! Here are some results of the survey. We look forward to showing you what we’re doing with this information in the coming chapter year.

Six members are interested in serving on the website redesign committee with Ginger Broslat.

  • 40 percent prefer an edgy high-tech web design that is clean, polished and professional.
  • You like new additions such as chapter awards and recognition, member bios, a job bank linking to other FPRA chapters, links to PR articles and case studies.
  • 50 percent of respondents would like to receive the newsletter monthly—the other half prefer quarterly.
  • 70 percent would like to see the chapter newsletter archived as an easy-to-use web page instead of a PDF; 50 percent want quick blurbs in the e-news with links to full articles.
  • A majority prefers communication from the chapter president on an as-needed basis.
  • 80 percent prefer the monthly luncheon room set in half-moon round tables with all settings facing the speaker.
  • Among the topics and speakers on your wish list for next year are: media relations training, pitch/presentation best practices, case studies, international public relations from “the greats” such as McDonalds, Disney and the Springs Film Festival.


We have a lot of work to do to fulfill this wish list but our goal is to meet and exceed our members’ wants and needs. We are definitely up for the challenge! If you are interested in serving on the chapter board next year to make these suggestions a reality, contact Carole Savage, APR, CPRC at

I want to personally thank our members who participated in the membership survey. Your feedback is very valuable as we plan for the next chapter year and set goals for our leadership team. The website committee will strive for a design that appeals to our current and potential new members. We want the site to reflect our chapter members and what they offer to the PR industry. Stay tuned for the website redesign in the next few months. Until then, think FPRA!


PResident's Perspective: How do you define success?

For our recent Mid-Florida Image Award winners, it means validation for hard work, detailed summaries and supporting materials to document the cause. For Heather Danenhower, APR, and her Mid-Florida Image Awards committee, it means a wonderful evening of food, fun and fine professional development thanks to Tijuana Flats.

For those seeking APR and CPRC credentials, it means passing the Readiness Review, oral examination, computer-based test or written exam. For those living in Tornado Alley, USA, it means waking up tomorrow morning with a roof over their heads – their own roof.

For the LA Clippers, it means completely cutting ties from their current owner. For a high school senior, it’s all about passing a final exam or finishing a final project.

Regardless of the source, we each define success in our own different ways.

For me, professional success for a school year comes with higher school grades, greater parental involvement, increased student pride, no major catastrophes, no deadly bus accidents and no major on-campus events that evolve into crises.

For you, it might be simply reaching the end of the week after an exhausting schedule or a weekend getaway with friends and family.

Whatever the source, follow these simple steps and you’ll find success in everything: do your best with what you have every chance you get.

And that’s how I define success.

Until next month, continue to “think FPRA!”

Kevin Christian, APR, Marion County Public Schools


Member Profile: John Podkomorski

Where are you from? podkomorski_john

Born in Milwaukee, WI. Lived and worked in Chicago, San Francisco Bay Area and Sacramento, CA. My family includes first, my wonderful first wife (45 years) and my two kids who live in California.

Affiliation with public relations:

I’m kind of a weird duck in PR. Most of my work roles have involved direct contact with customers, both internal and external to the company. I’ve managed world-wide technical education and support for computer products, and for many years was responsible for technical issue management and resolution, managing staff on four continents. While these roles were not directly Public Relations, they sure carried the same requirements for careful, comprehensive and mutually beneficial communication.

Little-known fact:

A while ago my wife and I were semi-professional European Folk Dancers. We performed for many years (most of them years long ago) in cultures like Polish, Hungarian, Russian, Ukrainian, Israeli, Serbian, Macedonian and probably a few others. A side-effect was playing in Orchestra Selo (translates to “Village Band” in Serbian).


What attracted you to FPRA?

When I started volunteer work with NAMI in Marion County it was very obvious I needed a crash course in Public Relations to further the work of the Non-Profit. FPRA introduced me to a large, talented generous community of highly trained professionals who helped NAMI immeasurably in developing a public image.


Favorite aspect of PR:

The people, networking and education opportunities at the monthly meetings.

Anything else to add?

I’d strongly recommend anyone “in the public eye” to take advantage of FPRA membership for personal growth, networking and knowledge. Contributing to the work of FPRA is very rewarding, both professionally and personally. When I joined, Ryan Gerds encouraged me to get involved: “You’ll get out of membership what you put into it.” I found that to be very true. Involvement is important. Jump in, the water’s fine.


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