OCALA, FL – Reputations can take decades to build, and require careful and active attention to preserve. That’s especially true today, when social media alone can damage (or bolster) the trust-factor of any organization, even before the local media has a chance to show the evening news. On Oct. 16, business leaders and communications professionals will hear expert advice from Roy Reid, APR, CPRC, on organizational reputation management at the Florida Public Relations Association Ocala Chapter’s professional development luncheon. The luncheon is set for noon-1 p.m., (networking begins at 11:30 a.m.) at the Hospice of Marion County, The Elliott Center, 3231 SW 34th Ave., Ocala.
Reid is the Executive Director of Communications for the University of Central Florida College of Business, and was recognized for three consecutive years as a Top 100 Thought Leader Influencing Trusted Business Behavior by Trust Across America/Trust Around the World. Reid brings extensive and diverse experience to the conversation of reputation management, having worked with Fortune 500® companies, healthcare organizations, entrepreneurs, professional service firms and public agencies. He authored Outrageous Trust®, a program that provides a framework and understanding of how to improve results by improving relationships through a more intentional and mindful effort to earn, cultivate and restore trust.
The meeting is not limited to members; guests and non-members are welcome to attend with payment and RSVP to Suzanne.Santangelo@HCAhealthcare.com by Oct. 13, 2015. The registration fee includes lunch; $20 for members and $25 for guests and for members who pay at the door. Visit
http://www.fpraocala.org/event-registration/ to register and pay online.
The Ocala Chapter of the Florida Public Relations Association builds better public relations practitioners and communicators through professional development, networking opportunities and ethical practices. Formed in 1980, the chapter boasts a strong membership representing nearly every industry in the area, including: government, associations, nonprofit, education, healthcare, corporate, retail, agencies and small business. Members are committed not only to the betterment of the profession, but also to the community through a number of community service projects held each year.
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