“Earning both APR and CPRC credentials not only provides an opportunity for me to stand out from the competition as a PR practitioner, but I was able to accomplish both with help from my mentor and colleague Toni James, APR, CPRC.

The credentials opened the door for leadership on the state level. It has been so rewarding to serve as vice-president of membership, Golden Image and now as accreditation/certification for the Florida Public Relations Association. It is an honor to provide guidance for fellow practitioners who are looking to advance their public relations careers.”

Tina Banner, APR, CPRC


The credential of Certified Public Relations Counselor or CPRC is the second tier credential offered by FPRA. The certification process was developed to recognize professional growth and achievement of senior members who have already earned the APR designation. Candidates for CPRC must be a member of FPRA and have a minimum of 10 years of professional practice in public relations. Learn more about the process and how to apply to sit for the exam.