October 2017 Luncheon

Uber Public Affairs Manager, Javier Correoso providing useful tips and tricks for PR professionals.

Large attendance at the October Monthly Luncheon to learn from Uber Public Affairs Manager, Javier Correoso about how public relations strategies were used to revolutionize the ride-sharing industry. Many bosses and guests were among the crowd.

Chapter President Lisa Varner, APR, CPRC pictured with Programs Director, Maclyn Walker and Uber Public Affairs Manager, Javier Correoso.

Chapter President Elect Lauren Debick and Uber Public Affairs Manager, Javier Correoso.

Chapter President Lisa Varner, APR, CPRC and her boss!

Chapter Secretary Mike Fallon and his boss!

Chapter Community Service Chair Anita Winter and her boss!

September 2017 Luncheon

Kevin Christian, APR, CPRC moderating the discussion panel on the topic “Hurricane Irma: How Local Communicators Respond”. The panel speakers from left to right are Ashley Lopez – Ocala Fire Rescue; Katie Hunnicutt- City of Ocala;  Nick Zoller- Marion County Board of County Commissioners.

The September Luncheon contained a full house of PR professionals interested in learning about the challenges and opportunities associated with emergency communications and how our fellow local communicators responded during Hurricane Irma.

August 2017 Luncheon

Recognizing our Chapter’s 2016-2017 Officers for their commitment and success in their former leadership roles serving the Ocala Chapter.

Kevin Christian, APR, CPRC presenting past president, Lauren DeIorio, with a gift of appreciation from the Ocala Chapter.

Thank you to FPRA State President, Ryan Gerds, APR, CPRC for his presentation on “Find your Balance”, where he discussed the importance of maintaining a work/life balance and provided useful tips on how to be successful and find our own balance.

FPRA State President, Ryan Gerds, APR, CPRC installs the new 2017-2018 Slate of Officers.

July 2017 Luncheon

Many thanks to Ann Christiano for her presentation on how to ask the right questions to get people to change their behavior and act on their beliefs

Our chapter also welcomed Heather James as a new member during the July meeting.

June 2017 Luncheon

Kevin Christian, APR, CPRC’s “Act, Think, Look & Deliver: Be a PR PRo” presentation was a hit! Kevin shared his insight into what makes a PR practitioner both professional and effective.
Kevin gave simple tips and tricks to keep PR professionals on point with the media and also talked about what adds and detracts from the on-screen message.

We were proud to welcome several new members to the Ocala chapter during the June luncheon. Pictured from left to right, Anita Winter, Lucy Johnson, Heather Carrow, Starley Ard, Lauren DeIorio.

May 2017 Toolkit

Thank you to Marc Rice, Devon Chestnut, APR, CPRC, and Alex Moy for presenting at this year’s toolkit. In today’s fast paced world of digital technologies, it is imperative for PR professionals to be able to tell their story quickly and efficiently. All the presenters offered great information on ways to best use these technologies. Many thanks to the guests who attended the May toolkit seminar as well, it was great to meet everyone!

Marc Rice, Digital Fury presenting on ways to tell your organization’s story using video.

Devon Chestnut, APR, CPRC doing a hands-on presentation for using video apps on a smartphone.

Alex Moy, Moy Media talking to the group about the importance of website checkups and using Facebook.

April 2017 Luncheon

Thank you to Michelle Hinson for her presentation on PR Measurement at the FPRA April professional development meeting.

Guests at the April luncheon included (from left to right) Lisa Isaacs, CareerSource CLM, Starley Ard, Marion County Election Center, Chelsea Allen, KCounty & Wind-FM

Additional guests in attendance included David Larrick, MRMC, and Brenda Williams, Medical Health Center

March 2017 Luncheon

Thank you to Ryan Gerds, APR, CPRC for his presentation on the Evolution of Marketing Communications at the FPRA March professional development meeting .  For more information on Ryan’s presentation Click Here. Thank you to the guests who joined us at the March professional development meeting as well!

Congratulations to our newest members, Kayla Hall-Abdool and Petra Schmidt on receiving their pins at the March luncheon.

February 2017 Luncheon

We were thrilled to have Chad McLeod, APR, CPRC share his insights about running your own PR firm. Thank you for taking the time to speak to our group, Chad!

January 2017 Luncheon

Our chapter was excited to learn how the Accredited in Public Relations – APR – credential can help make you a stronger public relations professional.
The panel discussed the APR credential, covering:
–  The credential’s history and what it means to the profession.
–  Best practices for studying for the exam.
–   How earning the credential can mean to you professionally and personally.
Many thanks to the panelists who took the time to speak with us!

January guests included: Danielle Damato Doty, Manager of Community Relations, CF (left) and Cristina Alfaro (right)

December 2016 Holiday Social

Our FPRA holiday social was a huge success last month. We had a great time playing games and catching up in a relaxed atmopshere.  Many thanks to Mesa de Notte for having us! We also collected 31 toys for the Marion County Children’s Alliance! Thank you to all who contributed.

November 2016 Luncheon

We were excited to have April Salter, APR, CPRC talk to us about what leaders and CEO’s want from their PR professional. We received great tips on what to do in 2017 to have a “seat at the table” in each of our organizations. Thank you, April for taking the time to share these insights with us!

October 2016 Luncheon

We were thrilled to have Officer Ben Tobias tell his story about his organization’s video going viral. Officer Tobias shared great tips about what to do once a post “hits the millionaire’s club.” What a great opportunity to learn about the Gainesville Police Department’s journey through social media stardom.Thank you Officer Tobias for taking the time to share these insights with us!

Lauren Delorio gave us an update on the FPRA’s 79th annual conference. The conference will be August 6-9, 2017. Click here to learn more about the 2017 conference.

We were delighted to have so many guests join us for the October 2016 luncheon. Thank you to all who brought a guest or their boss for Boss’s Day.

September 2016 Luncheon

September’s FPRA meeting taught us some very useful Twitter tips. Suzanne Grant, APR, presented ways to connect with the community. We were also able to see how our members felt about using Twitter through a real-time poll. Thank you Suzanne for taking the time to visit with us and answer our questions!

We were excited to have Bess Gortemoller from Barrett, Liner and Buss as our guest at the September luncheon. Thank you for joining us, Bess!

August 2016 Luncheon

Swearing in of Barbara Carbaugh as Vice-President

Lauren with photo of Terri Behling being sworn in as State President

Allison swearing in as Treasurer of Ocala Chapter

Group with traveling photo frame

July 2016 Luncheon

It was a full house at the July FPRA Ocala meeting. Devon Chestnut, APR, CPRC shared her favorite technology tools used in internal communications with Cox Communications. Members were also excited to welcome Devon as a new member to our chapter since she relocated to Ocala!

July was another meeting with a large number of guests and potential members!

Being an intern carries all sorts of responsibilities. Remember what that was like? At The Villages Media, that means getting out and meeting people. Jessica Greene Fuchs sent the company’s intern Alex Laufersky to our last meeting to meet and greet – and she did! She went back with a pocketful of business cards to prove it. Thanks for making Alex feel so welcome and showing her why FPRA should be a part of her professional future.

June 2016 Luncheon

New members receiving their quotes pins: (L to R) Katie Young, Barbara Carbaugh, Lauren Debick, Michelle Zimmerman and Nicole Mason.

It was exciting to have so many guests at our June luncheon: (L to R) Cole Rogers, Alex DeIorio, AJ Garrison, Cynthia Barnes, Brandon LaBelle, Amber Jackson and guest speaker Danna Crawford.

May 2016 Luncheon

Marion County Supervisor of Elections provided insights from behind the scenes of the election process.

May guests included: (L-R) Sarah Eshleman, CF; Julie Galloway, PACE; Lauren Debick, Ocala Health; Megan Mueder, Ocala Family Medical Center; and Starley Ard, Supervisor of Elections Office. (Not pictured, prospective student member Alex DeIorio)

March 2016 Luncheon

What a treat we had for lunch! Gourmet Today gave members a sneak preview of their delicacies that will be featured at the Image Awards Gala.

Also, many thanks to Marion County Growth Services for hosting our March luncheon.

FPRA Ocala members give a big “thumbs up” for the passing of the by-laws.

New business entrepreneur Jen Lowe practices her new elevator speech with guest speaker Beth Ramsay.

Meet our guests, Erin Miller, PACE Center for Girls; Dawn Bowman, Dreyer’s DKI; Brent Haeseker, NetSource; and Sarah Eschelman, CF.

February 2016 Luncheon

Jeff Stevens’ “animated” presentation (everyone loved the bear images) was chock-a-block with his top 20 tips for web-writing.

Our two newest members, Macklyn Walker, Heart of Florida Health Center,  and Maria Patino, Jenkins Auto Group, received their official lapel pins from Lisa Varner, APR, CPRC.

January 2016 Luncheon

FPRA Ocala Program Director Lisa Varner, APR, CPRC welcomed Annie Niemann as guest speaker. Niemann provided an information-packed presentation on driving social change.

 

December 2015 Holiday Social

About 20 local PR practitioners – members and prospects – gathered on December 17 from 5-7 p.m. at Infinite Ale Works in downtown Ocala for a holiday social. During the two-hour gathering, guests mingled while indulging on finger foods donated by Publix at Grand Oaks Town Center. During the second half of the event, table moderators Ginger Broslat, Kevin Christian, APR, CPRC, Lila Ivey and Lisa Varner, APR, CPRC, led lively discussions about existing PR challenges for those in attendance. At the evening’s end, guests left with minds and bellies full, while feeling pride that 52 items were collected at the event for Interfaith Emergency Services’ food pantry.

November 2015 Luncheon

Speaker Melanie Fridl Ross, MSG, ELS, shared some trade secrets in her talk, A Tale of Two Cities: Re-branding Shands and UF. Melanie is Chief Communications Officer, UF Health; Senior Vice President/CCO, UF Health Shands; and Associate Vice President for Health Affairs, UF. Focus groups overwhelmingly supported the name change from Shands to UFHealth and creative advertising using real doctors and patients further drove the message home: UFHealth is tops!
Panorama courtesy of Lisa Varner’s iPhone.

Thanks to luncheon sponsor Edible Arrangements, our Jenkins Auto Group members had a sweet and fruity treat and Chapter President Barbra Hernandez was able to give her parents yummy chocolate covered strawberries as an anniversary gift!

October 2015 Luncheon

There’s no better reflection on the quality of a speaker than one we received via survey after Roy Reid, APR, CPRC spoke: “I returned to the office excited about how to use the information.” After all, that’s what FPRA is about – To help us do our jobs better!

Ocala FPRA members celebrated Bosses Day in October and several were in attendance. It was also interesting to see how many members had supervised or currently supervise other members.

The ladies’ boss from Jenkins Auto may left before picture time, but at FPRA Ocala, we always find a way to make things work!

Ginger Broslat welcomed her client/boss Darren Ritch, a board member with Transitions Life Center, as well as prospective member Amy Agricola with HITS Horse Shows.

Ginger Broslat welcomed prospective student member Kristen Coquillard as her guest.

Tina Banner, APR, CPRC holds The Power of the Purse!

September 2015 Luncheon

Marion County Sheriff Office’s former public information officer, Capt. James Pogue, and the current public information officer, recently-promoted Lt. Ryan Robbins, shared how the MCSO online newsroom was created and gave tips to attendees for how to implement a similar program. They even demonstrated you don’t need all the latest technology – like a teleprompter – to get started.

August 2015 Luncheon

Ocala FPRA Chapter President Jen Lowe wanted her 2014-2015 Board to “Get the Point” that she appreciated their service.

Roger Pynn, APR, CPRC designated 2014-15 incoming chapter presidents as part of the FRRATeam. Barbra Hernandez was excited to don her cap for his arrival in Ocala.

Chapter President Jen Lowe presented the PACEsetter Award to Ginger Broslat. The PACEsetter Award was started in 2005 to recognize the member who had gone above and beyond their member duties to strengthen the chapter.

Roger Pynn, APR, CPRC, Incoming president for the Florida Public Relations Association, installed the 2015-16 Ocala FPRA Board.

The gavel is passed from one talented leader to another! After all, #FPRAIsForLeaders!

May 2015 Luncheon

Ever wondered about the origin of the City of Ocala’s colorful logo? We got the back story and learned about the creative process from guest speaker Jess Church, a Senior Designer with MERJE in Pennsylvania. Her company has created “way-finding” for numerous cities across the nation. Way-finding includes paths, signage and branding that get you from point A to point B in a cohesive and enjoyable way.

April 2015 Luncheon

Rae Seaman shared the case study of the Yes For MarionSchools campaign, which led to the passage last November of an education funding referendum that garnered 54% of the vote.

Barbra Henernandez, APR was the winner of the chance drawing fora seat at the Painting With a Twist benefit event for Transitions Life Center. Donations for the drawing were split between TLC and the FPRA Education Foundation.

Welcome back, Beth! FPRA Ocala President-Elect and Membership Chair Barbra Henernandez, APR welcomed Beth McCall back as a chapter member.

Carole Savage, APR, CPRC congratulated Elaine McClain, the Chapter’s nominee for the Joe Curley Rising Leader Award.

March 2015 Luncheon

FPRA Ocala President Jen Lowe brought back celebratory goodies from the State Association board meeting. The chapter was honored for adding three new CPRCs; Allison Campbell, APR, CPRC, Laura Byrnes, APR, CPRC and (not pictured) Lisa Varner, APR, CPRC.

FPRA Ocala Programs Chair Jeannine Robbins expresses gratitude to Michael Hagar with the Gainesville Sun who discussed email marketing. Michael was a last minute substitution for the Ocala Star Banner’s program. We appreciate his willingness to join us on short notice.

February 2015 Luncheon

Moon J. Lee, Ph.D,(L)  associate professor in the Department of Public Relations at the University of Florida was the Feb. speaker for professional development. She spoke on the importance of research in developing strategic PR programs. She was reunited with chapter member Staci Bondini, a former student at Washington University.

The Art of PR mini canvas board was on display. Please bring your masterpiece to our March meeting.

FPRA Ocala Chapter President Jenifer Lowe displays her mini canvas. The lesson she is teaching her 2-year-old son applies to us all!

 

 

Ginger Broslat and Fred Mullen first met at an FPRA Ocala luncheon almost 15 years ago. Fred mention his organization, Hospice of Marion County, was creating a new position. Ginger applied and the two became a great team for communicating the Hospice mission for four years. Fred is in town from Tennessee directing a show at Ocala Civic Theatre.

It was a Hospice reunion table as Lila Ivey and Lisa Varner followed in Fred and Ginger’s positions at the organization. Lisa has since left Hospice to work with Jenkins Auto Group. FPRA keeps colleagues connected!

January 2015 Luncheon

Ocala Star Banner Managing Editor and Columnist Jim Ross shared insight on the changes at the paper and explored ways PR professionals and the media can work together better.

Laura Byrnes, APR was the winner of FPRA Ocala President Jen Lowe’s “Pin-cintive” award.

At left, Hospitality Committee Member Brittany Marthaller welcomes guest, Corp. Ben Adams.

Below, the Mid-Florida Local Image Awards Committee unveiled the theme of the 2015 event, The Art of PR.

Ashley Lopez distributed miniature canvases for members to create their own works of art.

Each FPRA Ocala Chapter member in attendance received a miniature canvas to create their own masterpiece. The works of art will be auctioned at the event as a chapter fundraiser and to benefit the Florida Public Relations Education Foundation.

December 2014 Holiday Social

Joe Wallace and Lisa Varner, APR, are delighted with their Secret Santa gifts.

Jessica and Jeannine appreciate Ryan’s enthusiasm over his surprise gift.

November 2014 Meeting Highlights

Ocala FPRA Chapter President, Jen Lowe, and President-Elect, Barbra Hernandez, APR, with Howard Grosswirth, VP of Marketing for the #NYYankees at the November professional development luncheon. Each attendee received a commemorative Yankees playoff ring. Exciting stuff!

October 2014 Meeting Highlights

FPRA Ocala members celebrated Bosses Day in October by inviting their bosses to the luncheon. Lois Brauckmuller, APR had a special treat as her boss, College of Central Florida President Dr. Jim Henningsen, was also the guest speaker. Dr. Henningsen shared his personal experiences to inspire members to “Bring Passion to Your Profession.” He also shared how rewarding it is to be involved with CF to play a role in allowing their students to pursue their passions

Tina Banner, APR, CPRC welcomed her boss, United Way President Scott Quintel.

Judy Zanetti welcomed her Public Education Foundation Board Chair Nick Blaser.

Kevin Christian, APR, CPRC was pleased to introduce Marion County Public Schools Chairman George Tomyn to his FPRA colleagues.

Marion County Executive Administrative Manager Jeannie Rickman (C) was pleased to be the guest of Barbra Hernandez, APR (R) and Jessica Green Fuchs.

Ryan Kirby introduced Assistant City Manager Sandra Wilson.

Ginger Broslat was pleased to host her client, Co-founder of Transitions Life Center Linda Paglia.

FPRA Ocala President Jen Lowe was pleased to host her boss Michelle Wissinger with the Marion County Sheriff’s Office.

 

These guests to the left tried to remain incognito…could they be Undercover Bosses?

September 2014 Meeting Highlights

Jeannine Robbins invited Ocala Fire Rescue PIO Ashley Lopez as her guest to learn more about FPRA.

The new chapter year for FPRA Ocala began in a new meeting location. Meetings are now held on the campus of the College of Central Florida at the Ewers Century Center. Members gained insight on crisis management preparation and enjoyed a delicious lunch.

 

The new meeting space is located in the Strategic Planning Center on the 1st floor of the Ewers Century Center. It’s conveniently located, modern and provides for great networking.That’s Jen Lowe at the podium conducting the first meeting of her term as president.

CF caters our luncheons now as well.The menu included a chicken cutlet with sides of green beans and rice pilaf, a mixed green salad and FPRA’s signature chocolate cake!

We’ve traded in the yellow hard hat for a red fire chief’s hat to help us ignite the fire! Barbra Hernandez collects FLAME Buck (fka “Pace Bucks”) to support the FPRE Foundation.

 

August 2014 Meeting Highlights

The 2014-15 FPRA Ocala Board members were installed. The new leadership with Jenifer Lowe at the helm assumes their roles on September 1.

 

At right, Rachel Smith, APR, CPRC, the newly installed president of the Florida Public Relations Association, introduces her Star Wars theme for the coming year.

Kayla Grimsley, Stacie Causey and Ryan Kirby, the newest members of the Ocala FPRA Chapter, received their quotes pins.

July 2014 Meeting Highlights

Marc Rice is an Emmy Award-winning video journalist and founder of Digital Fury.

“Take Two: Communicating Your Organization’s Message Through Video”

Marc Rice spoke to a full house at the July meeting. He shared the value of making a stronger connection with your audience through video. Marc offered tips for organizations with limited budgets on how to do simple, yet impactful videos on your own. He also shared tips on how to prepare and efficiently work with vendors if you can afford to outsource production.

Congratulations to our 2014 Wilton F. Martin, Sr. Communicators of the Year.

Pictured above, Laura Byrnes, APR receives her honor from Chapter President Kevin Christian APR, CPRC. To the right, Lila Ivey and Lisa Varner, APR proudly display Hospice of Marion County’s award as the institutional recipient.

FPRA Ocala Technology Chair Ginger Broslat presented the preview of the new chapter website.

Tom James, son of Toni, was the lucky winner of the Go Pro donated by FPRA State President Chris Gent, APR, CPRC.

June 2014 Meeting Highlights

Members and guests received a wealth of pertinent information at the June meeting of FPRA Ocala Chapter.

Copyright or Copy Wrong?

Speaker: Prof. Sandra F. Chance, J.D., McClatchy Professor in Freedom of Information/ Media Law Professor, Department of Journalism, University of Florida and Executive Director, Brechner Center for Freedom of Information

Prof. Chance shared the essentials of copyright and its impact on social media. Chance is an internationally-renowned authority on media law and the First Amendment.

View the video Dr. Chance shared about the impact of social media.

Toni James, APR, CPRC was pleased to have a very special guest. Her son Tom James attended the luncheon representing the Ocala/Marion County Economic Partnership.

May 2014 Highlights

From Public to Private:
Fundraising from the Inside Out

Speaker: Beth McCall
Consultant with Pride Philanthropy
Beth McCall offered insight on her journey from fundraising as an employee for nonprofit organization to serving as a consultant to coach and teach people how to raise money for nonprofits.

The Ocala FPRA Chapter is pleased to welcome new members New member Jen Boys with Victoria Billig, both of the Appleton Museum of Art.

Jeannine Robbins introduced new City Public Communications Coordinator Ryan Kirby to the Ocala Chapter members.

April 2014 Meeting Highlights

The April professional development session for FPRA Ocala was held in conjunction with the 2014 Mid Florida Local Image Awards gala. Click here to view our winners.

March 2014 Meeting Highlights

Corporate Giving: Creating a Win-Win Strategy

The March luncheon featured Devon Chestnut from Cox Communications. Devon provided information beneficial to organizations looking to build upon their corporate giving and information beneficial to non-profit organizations looking to partner with business organizations.

Chapter President-Elect Jenifer Lowe pins Mikhalea Hack, Ocala/Marion County Association of Realtors, our newest member.

Joe Wallace with guests Katie McCoy and Joel Wiessner.

February 2014 Meeting Highlights

Programs Chair Barbara Hernandez thanks February speakers Larry Meador and Loretta Shaffer from the Marion County Tourism Development Council.

FPRA Member Brittney Marthaller (R) welcomes guest Brenda Cleary.

Pamela Calero is planning a February 2015 wedding to fiancé Heath Scott.

Members were relieved to see Chapter President Kevin Christian in recovery mode after recent surgery.

January 2014 Meeting Highlights

Dollar Donor$
Allison Campbell deposits her donation into the hard hat. Pres. Kevin Christian is calling forDollar Donor$ at each meeting to support FPRE Foundation.

Learn more about the FPRA Educaction Foundation.

Three marketing experts from Signature Brands shared fascinating strategies that put their products on the world stage. They ended their presentation with two new Breyer’s ice cream toppings and a melon carving set as giveaways for FPRA participants.

December 2013 Meeting Highlights

Chapter President Kevin Christian began a program of passing the hard hat to build up the FPRA Education Foundation.

Learn more about the FPRA Educaction Foundation.

Programs Chair Barbara Hernandez (R) welcomed our guest speaker Abby Pemberton, Social Media Manager for Publix Super Markets Inc.

Abby walked guests through the launch of social media for the largest and fastest-growing employee-owned supermarket chain in the United States.

November 2013 Meeting Highlights

Ocala FPRA Community Service Chair Mike Fallon encouraged members to participate in the Chapter’s Food Drive for the Holidays.

It’s not too late to help!
Contact Mike atService@fpraocala.org.

Heather Danenhower and our Image Award committee is hard at work finalizing details for Save the Date, Call for Entries, and Awards Invitation… based on the “recipe” offered in the November meeting, the 2014 Local Image Awards promise to be desirable, delightful, and delectable!

October 2013 Meeting Highlights

Ocala FPRA President-Elect Jenifer Lowe welcomed new member Radley Ruland
of Rad Wear.

Learn more about Radley
in the October issue
of PRestige.

It was a pleasure to have so many guests at the October FPRA luncheon.
Dirk Leeward, USA4Sale, is surrounded by other guests from left, Erin Fabian, St. Leo grad and daughter of Susan Little, APR, Hampton Manor; Betty Green, Volunteer Services Coordinator, Marion Senior Services; Meaghan Crowley, Health/Education Manager, Marion County Health Department; Staci Biondini, Marketing/PR Manager, CF; and Stacie Causey, Marion County Board of Commissioners.