Influence Engagement and Your Public Relations Strategy
Join Mickey G. Nall, APR, CPRC, Fellow PRSA, in a lively presentation and discussion of the role of public relations and influencer engagement. Marketers continue to add budget and expectations on how influencer engagement can build a brand, yet often neglect to understand that it is essentially a public relations tactic to grow awareness and can often be used as a key opinion leadership tool for organizations. Your organization’s influencer engagement strategy should work with your content strategy to build awareness for new products and services, develop third-party endorsements around issues of concern for your client or organization and amplify your messages to deliver high impact, quality public relations programming.
For more than 25 years, Mickey G. Nall, APR, CPRC, Fellow PRSA, has been a PR Agency professional working on a variety of brands and with literally scores of clients, including, developing strategic communications programs for the U.S. Centers for Disease Control and Prevention (CDC), The White House Office of National Drug Control Policy (ONDCP), Darden Specialty Restaurant Group, Federal Emergency Management Agency (FEMA), the National Highway Traffic Safety Administration (NHTSA), American Automobile Association (AAA), United Way of America, The Coca-Cola Company and UPS. Most recently, Nall was Managing Director of Ogilvy Public Relations Atlanta, part of Ogilvy & Mather, one of the world’s leading integrated marketing agencies with more than 450 offices in 150 countries. Today he is Professional-in-Residence at the College of Journalism and Communications at University of Florida, and interim Executive Director of UF’s The Agency.
Mickey earned his M.A. in Journalism and Communications from the University of Florida and was named an alumnus of distinction in 2009.
Friday, June 13| 11:45 am Networking | 12 -1 pm Luncheon
College of Central Florida| Ewers Century Center| 3001 SW College Road