PRestige October 2017

Membership Renewals

Now is the time to renew your FPRA membership. You should have already

received your membership renewal packet in the mail. We encourage you to renew and continue the commitment to your career in the public relations industry. We are celebrating the 80th anniversary of the Association this upcoming year and there are many exciting networking events and professional development opportunities planned.

There are two easy ways to renew:
1.Renew online at

2. Complete the membership renewal form. Mail form and payment to:
FPRA State Office
40 Sarasota Center Blvd., STE. #107
Sarasota, FL 34240

If you have a question about renewals, email Lauren Debick or Lauren DeIorio.

The Ocala Chapter is putting together a schedule of monthly member socials and chances to learn more about what the Association can do in furthering your personal and professional goals. Like our Facebook page and keep an eye on your email for these announcements.

Planning Ahead for Pre-Pays

An updated invoice for 2017-2018 is included with this newsletter. You now have the ability to update this invoice with your billing information (name, company, address, etc.), as well as your payment amount and description. Here is the Word file, and here is a PDF file.
If you need a credit card form, please email Katie Hunnicutt at
 If you have any questions or concerns, please don’t hesitate to contact Katie directly at or 352-401-3978.

Mid-Florida Local Image Awards and Communicator of the Year

by Allison Campbell, APR, CPRC


When I first joined FPRA and competed in the Local Image Awards,
our Ocala Chapter partnered with Gainesville back then. In 2010, we decided to break away and start holding our own competition, naming it the Mid-Florida Local Image Awards.
It was my honor to serve as the first chair, and here we are again. Bringing us full circle, I’m excited to announce that for the first time, our Mid-Florida Local Image Awards entries will be judged by our friends to the north in the Gainesville Chapter.
While I’m still looking for committee members (contact me if you’re interested), the plan is on track to have the Call for Entries out before the end of this year. We also will be looking to timeline accepting Communicator of the Year nominees. Keep looking for more to come!

PResident's Perspective

I can hardly believe October is here and one full month of my chapter presidency has already passed. I am proud to display the chapter theme logo produced by JJ Fields. Jacob created a great image with little (okay, no) guidance from me.

This month has seen me take more BOLD PR steps in my career. For example, I called a local CEO and asked for an appointment. Normally, I would go through the proper communication channels, but that practice has NOT gotten the results I wanted from this client, so I decided to take a different approach.

You see, when I found myself unexpectedly looking for employment several months ago, I had the opportunity to negotiate an offer with my current employer. I had never counter-offered before. As part of the negotiation process, I made it clear that FPRA was a priority for me. I asked my employer to cover the expenses of my membership and Annual Conference Registration. That is nearly $1,000! I feel strongly enough about the value of my membership I included that in a written counter offer. I felt very BOLD when I did that. But you know what? It established with my bosses the value of FPRA.

Because I set the stage for FPRA’s importance early on, I proudly sent my bosses an invitation to attend the October professional development luncheon as my guests in honor of Bosses Day this month. I hope you have invited your supervisor (and maybe even the Executive Director, CEO, Board chair, etc.).

Exposing your boss to an FPRA professional development session will drive home the importance of their investment as you submit your membership renewal this month. Please process the renewal ASAP. Your immediate attention to this task will help your chapter meet its financial goals, which allows us to continue offering great member benefits at the local level.

I know there is MUCH BOLD PR activity amongst our chapter members. As you go about practicing BOLD PR, please share your stories on our Facebook page.

Most sincerely,

Lisa E. Varner, APR, CPRC


FPRA Ocala is on Instagram

Our chapter is now on Instagram! Search @fpra_ocala and request to follow our chapter.

Special Offer by Marketing Mud

Build awareness of your brand by personalizing your image and getting your unique voice and brand in front of customers. For a limited time, FPRA members will receive a $25 Amazon Gift card when they place their first order!



(Offer valid for orders over $500.00 and placed before October 31).

October 20 Professional Development Luncheon

Topic: Ridesharing battle in Florida: How Uber drives results in Florida with sound public relations

Speaker: Javier Correoso, Public Affairs Manager, Uber Technologies-Florida

Does your organization struggle to grow from regulatory constraints? Learn from the Uber Public Affairs Manager, Javier Correoso as he shares how the ridesharing pioneer used public relations strategies to revolutionize an industry.
Since Bosses Day is Monday prior to the luncheon, treat your boss to a seat at the luncheon on Friday! This is a topic all executives will enjoy.

September Meeting Highlights

The September Luncheon contained a full house of PR professionals interested in learning about the challenges and opportunities associated with emergency communications and how our fellow local communicators responded during Hurricane Irma.

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