PRestige November 2016


FPRA 79th Annual Conference


Save the Date!images
FPRA’s 79th Annual Conference will take place at the Ritz-Carlton Orlando, August 6-9, 2017. Click here to book your room now!

Ocala Host City

ftboa-logo-240x181Ocala is the host City for three of the Executive committee board meetings this year. The Executive committee will meet at FTBOA board room Friday, Nov. 18. Thank you to FTBOA, Florida Equine Communications and Fresh Green Tomato for hosting the reception at 5:30 to welcome the FPRA State Association board members.

PResident's Perspective

We are excited to announce the State Association has chosen Ocala as the location for three of the four LaurenDeiorio04PPexecutive committee and board meetings. We want to welcome FPRA leaders to our community. To tout our claim as The Horse Capitol of the World, the executive committee will hold their meeting in the Florida Thoroughbred Breeders and Owners Association boardroom. We hope to have a reception immediately following executive community to welcome board members. Chapter members are welcome to attend! I hope some of you will join us. It’s a nice way to see your membership is with a statewide association, extending beyond our local chapter.

Speaking of membership….Renewals are due NOW.   We have lots of wonderful things to come in the 2017 and you don’t want to miss all the fun.    Also, please encourage any of your PR peers that may not be an FPRA member to join us.  What a great way for them to stay relevant in all the newest PR trends.

One trend that never seems to change is hectic schedules. Our FPRA chapter is busier than ever and it is already November!  Despite the commercialized rush of Christmas, November reminds us to give “Thanks” to those around us.  I am thankful for many things but one of those I am most thankful for is the affiliation I have with #myFPRA.  I have met some of the most dynamic and energetic PR/Communication professionals who have been very helpful & insightful.  Every member of our Ocala chapter has played some role in making our chapter successful and for that I say “Thank You.”

Mission Membership

fpra-renewal_2016Whether you’ve been a member of FPRA for months, years or even decades it’s easy to see how valuable FPRA membership is…from accreditation and networking to recognition and leadership opportunities the value is surely worth the investment. Don’t you want your friends and colleagues to benefit from the advantages of membership? And who doesn’t like to win fabulous prizes?!

Won’t you help us meet our membership goal by doing one of the following:


Point Value
Invite guest to luncheon – they don’t attend
Invite guest to luncheon –  they do attend
Refer a colleague for membership (via email or in person)
Facebook post about the benefits of joining FPRA
Instagram post about the benefits of joining FPRA
Tweet about the benefits of joining FPRA
Speak to a professional group about the benefits of joining FPRA
New member joins (gives your name as referral on application)
Every member that joins after your first (and gives your name on application)
Invite a guest to Image Awards
Invite a guest to PR Toolkit


If you have any questions, please contact Barbara Carbaugh at


Each month we will be featuring stories from our members about what FPRA means to them.
This month, Barbara Carbaugh shares her #myFPRA story.

Wow, #myFPRA story begins some 26 years ago at my first job after college at Curley & Pynn Public Relations Management in Orlando. As most of you know, Joe Curley and Roger Pynn have been serving at the foundation of FPRA for decades. One of their first recommendations to me was, join FPRA. Over the years I have worked on committees, served on the board and attended many annual conferences. Each experience has been unique and rewarding and has allowed me to develop some wonderful professional and personal relationships. Perhaps the thing that I love most about #myFPRA is that it’s always been there for me. Throughout my adult life I have moved a few times, made some career changes and most significantly, I have been blessed to be a mom to two fabulous daughters. I spent many years being a full-time wife & mother, but my passion for PR never disappeared. I got my PR “fix” as a freelance practitioner intermittently for many years and throughout that time #myFPRA was there for me. I attended meetings and participated as time permitted. Fast forward to 2016: I was recruited away from our family business by a friend for a community relations position at his company for which he knew I was “just the right fit.” He was absolutely right! Now I jump out of bed every morning excited to go to work each day! My daughters, a freshman in high school and a senior at UF, don’t need as much of my time these days. And here is #myFPRA, my loyal friend standing by. I’m not wasting any time taking full advantage of all the opportunities #myFPRA has to offer! I am currently serving as President-Elect and Membership Chair of the Ocala chapter. I am participating in the inaugural class of Leadership FPRA and I am preparing to sit for the APR exam sometime in the next year. As you can see, #myFPRA has been many things, chief among them: constant. What can FPRA do for YOU?

If you would like to have your FPRA story featured in the newsletter and online, please email

November 18 Professional Development Luncheon

1450898589-april-headshot-290x4002xTopic: What Leaders Want – Thinking Like a CEO to Achieve Organizational Success
Speaker: April Salter, APR, CPRC, SalterMitchellPR
What keeps your CEO up at night and what are you doing to help them sleep better? As communicators, we serve as more than just keepers of the brand – we’re counselors, strategic planners and problem solvers. How can you align communications with the most important drivers of organizational success? We’ll look at how top CEO’s think, the most pressing issues for CEO’s right now and what they need from the communications function so that you can be even more effective in your role. This presentation is geared to help CEO’s and their communication team achieve organizational success.
April is president and chief operating officer of SalterMitchellPR. She is a senior-level communicator who has provided business and communications counsel to Fortune 100 companies, government officials and policy leaders for the past 30 years. She served as communications director to Florida Governor Lawton Chiles and has developed campaigns that won the nation’s top public relations campaign award, a Silver Anvil, an Emmy, and dozens of state and regional awards.

April develops creative strategies that build public support or minimize opposition on complex public policy issues; her counsel helps clients get noticed in the right circles. She once sold rhino poop on eBay to generate buzz for the International Rhino Foundation. She helped Kitson & Partners and the state of Florida preserve 90,000 acres of high-quality conservation lands while ensuring limited, responsible development. Florida Healthy Kids, Verizon, Weyerhaeuser, Florida Trend, the Florida and Georgia Retail Federations, Humana, EDS, and State Farm have all relied on April for PR counsel and strategy. A well-known crisis communicator, April is frequently called on to consult on the most pressing issues facing Florida.

April worked for eight years in key state agencies such as the Department of Environmental Protection, the former Florida Department of Commerce, and as communications director to Governor Lawton Chiles. She was appointed by President Bill Clinton to serve on the White House Conference on Tourism and Travel leadership team to develop environmentally friendly tourism strategies for the nation’s hospitality industry.

April is accredited by the Universal Accreditation Board for public relations and is a Certified Public Relations Counselor. She currently serves on the Executive Committee for the International Rhino Foundation; the Board of Trustees for Florida House, Florida’s Embassy in Washington, DC; and the Board of Trustees for Florida TaxWatch.  She is a long-time member of the Florida Public Relations Association and previously served as VP, Accreditation; VP Golden Image; and President, Capital Chapter.

She is a graduate of Florida State University in Tallahassee and spends as much time as possible in Mexico Beach on Florida’s Gulf coast.

The location for the luncheon this month is Hospice of Marion County, located at 3231 SW 34th Ave, Ocala, FL 34474. Register by Monday, November 14.

Congratulations to the New FPRA Ocala Secretary

katie-young-headshot-150x150We are excited to announce that Katie Young will be serving as the new FPRA Ocala Secretary.

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