PRestige November 2015


Rack Focus: Got an ACE up your sleeve?

You do if you are a member of ACES, the Advanced Career Enhancement Series. Kevin Christian, APR, CPRC, is taking his role as chairman to heart in his efforts to offer professional insight to our most experienced members. The local board of directors expanded membership in ACES recently, opening it up to all credentialed members and those who have been in the PR industry for at least 10 years. Meetings will alternate between lunch and dinner to offer more opportunities to attend. The first one is a lunch on November 12. Locations are TBD; here’s a look at this year’s ACES schedule.

Topics & locations TBD; meals are on your own, but RSVP to Kevin so he knows how many to expect.

  • November luncheon – 11.12.15, 11:30am-1pm
  • January dinner hour – 1.18.16, 5:30pm-7pm
  • March luncheon – 3.10.16, 11:30am-1pm
  • May dinner hour – 5.17.16, 5:30pm-7pm
  • July luncheon – 7.28.16, 11:30am-1pm

A Round of Applause for our sponsors

COX_RES_CMYK_FullColorCox Communications is the Presenting Sponsor, supporting our monthly luncheons, Image Awards, Communicator of the Year and the annual Toolkit for Success workshop. Visit Cox Business to see how Cox can help your business.





Edible Arrangements Ocala/Gainesville is a Supporting Sponsor and sponsors one luncheon each quarter. Next time you want to send a gift, visit  Edible Arrangements  and send smiles plus a healthy treat to someone special.

November Professional Development - A Tale of Two Cities (UR & Shands)

Melanie_headshotBranding is no easy task for any business, big or small. This month, area professionals have an opportunity to learn from an expert’s experiences with a highly-visible rebranding effort: repositioning the University of Florida and Shands. On Nov. 20, Melanie Fridl Ross, MSJ, ELS, Chief Communications Officer with UF Health, will share insight from this process at the Florida Public Relations Association Ocala Chapter’s professional development luncheon. The luncheon is set for noon-1 p.m., (networking begins at 11:30 a.m.) at The College of Central Florida Ewers Century Center, 3003 SW College Road, Ocala.

Ross oversees news and publications, marketing, public relations, strategic communications and public affairs, advancement communications, creative services, and web services for UF Health in Gainesville and Jacksonville. She teaches news reporting as an adjunct faculty at the University of Florida’s College of Journalism and Communications. Ross also oversees operations for two nationally-aired consumer health radio series.


Ross joined UF in 1992 from The Tampa Tribune, where she was a reporter. She holds a bachelor’s degree in American studies from Northwestern University and a master’s degree in journalism with a concentration in newspaper administration from Northwestern’s Medill School of Journalism. She is a board-certified editor in the life sciences.


The meeting is not limited to members; guests and non-members are welcome to attend with payment and RSVP to by Nov. 17, 2015. The registration fee includes lunch; $20 for members and $25 for guests and for members who pay at the door. Visit


Baby Bonanza

“Yes, you can have it all,” intoned an idealistic Heather just a few years back as she mentored a wide-eyed Christy on family, career and success. She was right! Today they are both rising in their careers and expanding their families, enjoying it all. Our double dose of babylicious delight was celebrated at a Dish, Dine, Diapers and Wipes for Christy Jergens, APR, and Jen Lowe on October 23. Both are due to deliver bundles of joy within the next two to six weeks (any bets?) The shower was hosted by Heather Danenhower, APR, who entertained us with a yummy lunch and party games.


Take 3 by Barbra Hernandez, APR

FPRA 2015 NEW Cropped Barbra headshotThe bosses showed up. Not for the usual Monday morning meeting though. They showed up for our annual ‘Bosses Day’ professional development luncheon. They mingled with fellow FPRA members. They heard great reputation management advice from our on-point speaker Roy Reid, APR, CPRC. But better yet: they had an opportunity to experience the value of FPRA a little closer.


As we were leaving the luncheon (held at the Elliot Center generously offered by Hospice of Marion), my boss and I spoke about some of the advice our speaker shared. We exchanged ideas and opinions, and then I heard these words: “We need to get a speaker like this for our agency.” Right there, within 10 minutes from hearing Roy’s words, my boss recognized the value of his words of advice and the impact they could have beyond our FPRA luncheon.


That is FPRA in action. That is, again, a professional chapter weaving its high-quality threads beyond the fabric of its membership. Because, yes, FPRA makes you think ‘big picture.’ That sunny October day, I saw an even bigger picture – FPRA gave my organization as a whole an important tool with which impact its leaders.


This year, your chapter board made a vow to take FPRA to new places and show more members of our community just how much public relations is part of what every individual and organization does daily. I am glad it happened for me that day. I hope it does for you this year, as well (if it already hasn’t).

First thing on my “to-do” list next Monday morning? Give Roy a call.


Newsletter Archive

2019 (8)

2018 (12)

2017 (12)

2016 (11)

2015 (13)

2014 (12)

2013 (1)

2012 (1)

2011 (1)

2010 (1)

Leave a Reply

8 + = nine