PRestige November 2014


PResident's Perspective - Don't Forget the Flame during the Holidays

JeniferLoweThanksgiving and Christmas are on the horizon. During this time of year, it’s easy to get lost in the hustle of parties, food preparation and gift shopping. While those things are important to us and add quality to our life, I challenge you to keep your professional fire burning. Many of us want to coast through the next two months doing little for our career and “just enjoy the holidays”. It’s so important to not fall into that trap. There is a time and place for work and fun. Sometimes you can even have fun while you work. But if we set aside things we could be making progress on until after the New Year, it is so much harder to get the fire started again. Keep it lit!


Speaking of work AND fun, I hope you’ll join me at the Courtyard on Broadway for the FPRA Ocala Chapter Holiday Social on December 10th. After a day at work, we’ll cut loose for a little while, play some games and fellowship together. It will be just the spark of fun and relaxation we need to motivate us at work the rest of the year.


Using that motivation, please renew your FPRA membership. Every member is valuable to our chapter. You contribute something unique, as does each of your colleagues. We need everyone on board for the great things in store in 2015! Your membership is also an asset to your employer. FPRA offers professional development and networking in public relations that is unparalleled in the state of Florida. Be sure to remember that when you process your renewal.

On fire for FPRA,

Jenifer Lowe,Ocala Chapter President





You're Invited...

The FPRA Ocala Chapter Holiday Social has been scheduled for Wednesday, December 10, 5:30-7:00 p.m. at The Courtyard on Broadway wine and tapas bar. Your first beverage of choice is on the house! This social will take place of our monthly meeting in December. The cost will be at your expense and members/guests may order whatever they like. (If you are an annual prepay, FPRA will pay your bill up to $18.)
Courtyard insideCourtyard fire

We will play a Secret Santa game so please bring a gift valued at $10 or less. Members are also encouraged to bring non-perishable foods and/or winter jackets for our chapter community service effort. As with most things in life, and your FPRA membership, you get out what you put in. So, I hope to see all of you at the chapter social for networking and holiday fun.


Knocking it out of the Park

Execpro_HowardGrosswirth_11-17-09003Whether you’re a Gator or a Seminole or anything in between, gain insight into how great marketing can be put into play in your business at the November 21 professional development meeting.

Howard Grosswirth, Vice President of Marketing for the New York Yankees in Tampa will speak on “Sponsorship and Public Relations in Sports.”
Howard’s background is not only in the sports field. His experience spans the #1 suntan lotion to the art world.

Howard’s bio:

Vice President, Marketing for the New York Yankees, Tampa, Florida.

Born and raised in Yonkers, New York.

University of South Florida.  Graduated-1986; Degree in Communications with an emphasis in marketing & public relations.

Upon graduation, worked for Shearing Plough in the marketing and promotions department of Coppertone and Tropical Blend – Tampa.

  • 1987, Saatchi and Saatchi Advertising in New York as the Florida Regional Marketing Director, overseeing such accounts as Martin & Rossi, MTV Spring Break & and Bacardi Rum.
  • 1989, Senior PGA Tour’s GTE Suncoast Classic, Director of Marketing and Operations.
  • 1995, New York Yankees, Tampa, Florida

Community Involvement:

  • Salvation Army Board of Directors;
  • University of Tampa; Member – Board of Counselors, Board of Trusties; Board of Trusties Committee on Athletics;
  • Westshore Alliance Sports Committee;
  • Leadership Hillsborough – Member;
  • Sales & Marketing Executives ‑Tampa Bay;
  • Tampa Bay Sports Commission Board Member;
  • American Marketing Association – Member;
  • Meeting Planners International – Member;
  • Honorary Hillsborough County Sherriff;
  • New York Yankees Foundation

Wife Kimberly, son Zachary


APR Update-what's your next step?

by Lisa Varner, APR

On behalf of the Ocala Chapter of the Florida Public Relations Association,APR-Anniversary-Logo I would like to invite you to take the next step in your career by becoming Accredited in Public Relations.

APR is the only universal, post-graduate credential available in the public relations profession. It is considered the mark of distinction for those who demonstrate knowledge, experience and commitment to the profession, including ethics and best practices.
When you earn your APR credential, you’ll join an elite group of 5,000 public relations professionals worldwide.


We realize the process may seem overwhelming and you may have many questions. That’s why we invite you to join several of your credentialed peers at a brown-bag Lunch and Learn, “Your APR: It’s in the Bag.” The session will last approximately one hour and will provide an overview of the credential process as well as give you the opportunity to hear all about it from FPRA Ocala Chapter colleagues who have already earned their APR.

The Lunch and Learn takes place Thursday, Dec. 4 at 12:00 p.m. in the Hospice of Marion County board room (3231 SW 34th Ave. Ocala, FL 34474). All you need to bring is your lunch and an appetite for information — we’ll supply the rest!

If you would like to attend, please RSVP to me at

Is it too late to enter?

LImage Award-smallisa Varner, APR, and Lila Ivey had high hopes for their 2013 local Image award entry. The U.S. Postal Service had other ideas: grave concerns about the mysterious box containing 10 binders bound for Pensacola. Drug-sniffing dogs no doubt alerted them to potential danger in the form of 1) sizzling research, 2) chemical objectives, 3) bio-threatening implementation and, scariest of all, 4) atomic outcomes. It was all true for L&L and three other entries from United Way, ARC-Marion and Marion County Public Information whose binders never made it to the Panhandle.

It took 18 months, but through sleet, snow and whatever, the USPS returned their package marked “undeliverable due to safety issues.” They are so relieved, but are still wondering about the fate of the missing “three.”

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