PRestige May 2017


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Toolkit

2017 Toolkit front DRAFT 2Join us as Marc Rice with Digital Fury will walk attendees through finding your organization’s story and how to creatively but inexpensively with video on your smart phone while our very own Devon Chestnut, APR, CPRC of Cox Communication will show how Smartphone apps can make your life & job easier.  The workshop will also feature Ryan Van Fleet of Redesigned Web to explain the importance of a good website check-up as well as show how to use Facebook to promote all your events.Continental breakfast and lunch providedMembers $45 / Non-Members $55Prepaid Members $27Registration closes May 15th
Toolkit attendees will be the first to learn about an opportunity for a free conference registration courtesy of Marc Rice of Digital Fury.

Winner Round-Up from the 2017 Image Awards

Division A
Category 2 Public Interest: [Award of Distinction] Friends of the Library Membership Campaign, Toni James, APR, CPRC, Carmen Maines and JJ Fields
Category 3 Institutional: [Award of Distinction and Judges’ Award] Building Business Partnerships, Lauren DeIorio and Judi Zanetti
Category 3 Institutional: [Image Award] Heart of Florida Health Center’s Measure Up Marion Program, Ginger Broslat, APR, CPRC, Maclyn Walker, MSW, JJ Fields and Digital Fury
Category 7 Promotional Marketing: [Image Award] Measure Up Marion DEEP Class Promotion, Ginger Broslat, APR,CPRC, Maclyn Walker, MSW and Marc Rice of Digital Fury

 

Division B

Category 3 Magazine: [Judges’ Award] ST7 Volleyball Magazine, Mandy Wettstein, APR,CPRC

Category 6 News Release: [Judges’ Award] QuickPrint New Owner Announcement, Vickie Pleus, APR, CPRC, Bob Allinson and Steve White

Category 8 Specialty Item: [Award of Distinction] Jenkins Socks, Allison Campbell, APR, CPRC

Division C
Category 3 Online Newsletter: [Award of Distinction and Judges’ Award] FPRA Lake E-Newsletter, Mary Wymer
Category 7 Video/Promotional Marketing: [Judges’ Award] Dreggors, Rigsby & Teal/VP Communications: Video Cross-Promotion, Vickie Pleus, APR, CPRC and Ron Cantlay CPA/CFP

 

Grand All Image Award
The Heart of Florida Heath Center’s Measure Up Marion Program, Ginger Broslat, APR, CPRC, Maclyn Walker, MSW, JJ Fields and Digital Fury
Wilton F. Martin Communicator of the Year winners
Individual:  Dr. Manal Fakhoury, President and CEO, Fakhoury Leadership International
Institutional:  Measure Up Marion

 

Lifetime Achievement Awards in Communications
David Cook
Pacesetter Award
Lauren Debick
 Click here to see pictures from the event

PResident's Perspective

This has been an extremely busy month for our Ocala chapter. We just LaurenDeiorio04PPwrapped up a fabulous 2017 Mid-Florida Local Image & Wilton F. Martin Communicator of the Year Awards Gala where many of our very own PR professions were recognized for their outstanding achievements on a number of projects. We honored our Wilton F. Martin Communicators of the year – Dr. Manal Fakhoury in the individual category and the Heart of Florida Health Center’s Measure Up Marion project in the Institutional category. It was very special to recognize our first recipient of the Lifetime Achievement Award I n Communications to honor retired Star-Banner editor & Marion County historian, David Cook. With close to 70 people in attendance, it was an evening that will be cherished by many. I would like to thank the committee of people who helped make the event so special. You all rocked it!

As we move into the month of May, our chapter will be hosting the third quarterly meeting in Ocala. I would like to encourage each of you to join me to represent our chapter at Golden Ocala Golf & Equestrian Club poolside on Friday, May 12th from 5:30pm to 7:00pm as we welcome our state colleagues for an evening of hors d’oeuvres and open bar. This offers each of you an opportunity to meet statewide members who may work in the same PR sectors so you can share common information. If you are able to join us, please RSVP directly to me at Lauren.Deiorio@marion.k12.fl.us

Our professional development chair, Beth McCall and her committee are busy putting together this year’s professional Toolkit workshop which focuses on how “Recharge your PR Toolkit”.  The seminar will be held at the College of Central Florida on Friday, May 19th from 8:30am to 2:00pm and will host some of the best speakers in the PR community.   Marc Rice with Digital Fury will walk attendees through finding your organization’s story and how to creatively but inexpensively with video on your smart phone while our very own Devon Chestnut, APR, CPRC of Cox Communication will show how Smartphone apps can make your life & job easier.  The workshop will also feature Ryan Van Fleet of Redesigned Web to explain the importance of a good website check-up as well as show how to use Facebook to promote all your events.  This is a workshop you don’t want to miss!

At the end of May, our chapter will be planning for the next chapter year.  There is still so much to do before we head off to Annual Conference in August but that is just to be expected for us.  After all, we are the “Chapter of the Year” and we didn’t get that title by sitting idle.

Mission Membership

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By Barbara Carbaugh
Please welcome two new members: Starley Ard, Marion County Supervisor of Elections and Lucy Johnson, Transitions Life Center. Also, welcome back, Marc Rice, Digital Fury.You’ve heard all about annual conference…have you registered yet? This year’s conference, PR, It’s Personal – Research * Relate * Respond is not to be missed! If you know anyone who is considering attending conference and they have not yet become a member be sure to let them know that they can save nearly $200 on conference just by becoming a member! Membership is a wise investment for conference and more importantly it provides year-round benefits including networking, accreditation, professional development and an abundance of local and statewide resources! Who can you share the benefits of FPRA with today?

Register Now for the 79th FPRA Annual Conference

FPRA_FB_covers_Page_1The 2017 Florida Public Relations Association Annual Conference will give PR and HR executives the tools needed to make sure their organization’s business is personal. The event will feature renowned speakers from international brands including Amazon and IKEA, as well as dynamic breakout sessions which will focus on the skills and tools PR practitioners use in their day-to-day work.

Professional Development Seminar: PRmageddon -- From Crisis to Control

 

professional dev icon2When: June 9, 2017 from 8:30 a.m. to 4 p.m.
Where: University of Florida Straughn IFAS Extension Professional Development Center, 2142 Shealy Drive, Gainesville
Attendees will come together to learn the latest in crisis communications techniques from prominent speakers. Speakers include Public Information Officer Jeff Williamson, Ph.D. of the Orange County Sheriff’s Office who will speak on the Lane Graves incident at Disney, National Weather Service Warning Coordination Meteorologist Al Sandrik will address weather threats and Matt Villella of Think Technologies Group along with Jim Daugherty from WatchGuard Technologies will educate attendees on cyber security. Sandi Poreda, APR, of Bulldog Strategy Group and Public Information Officer Ben Tobias of the Gainesville Police Department will work through a series of live crisis prompts designed to simulate a crisis scenario
For more details and to register, visit www.fpragainesville.com

 

FPRA Leadership Survey

leader

Your FPRA Chapter needs you!  It’s time to fill our leadership stream with eager members who want more experience with FPRA.  Imagine a state-wide network of people you can call on a moment’s notice.  Or professional advice when you need it for that major project at work.  Maybe you just need to vent and could use a listening ear.  FPRA leadership provides all this and more.  We need your input – your individual input – on how deeply you want to jump into the waters.  From programs and Image Awards to record-keeping, newsletters, and more, FPRA Ocala offers lots of opportunity.  But we won’t know you’re interested unless you tell us!  Take two minutes to complete this survey. Please complete by May 15.

Thanks!  — Kevin Christian, APR, CPRC, Immediate Past President, FPRA Ocala Chapter

APR. Three intimidating letters that really mean ABC.

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By Kevin Christian, APR, CPRC
APR. These three letters intimidate a lot of people for a lot of reasons. For years, I dismissed becoming Accredited in Public Relations because I didn’t need it. I had two college degrees and knew what I was doing, or so I thought. After 11 years in school PR, I decided the “next step” was necessary and appropriate. “Why not” go for accreditation, I thought. If I was “doing” school PR as my profession, I should strive to attain the highest standards possible for two reasons: first, that I could achieve APR; and second, APR is the logical step to advance my career and set myself apart.
During my APR journey, I discovered much of what I did on the job was based on the concepts endorsed by the Universal Accreditation Board (UAB) for the public relations profession – Research, Planning, Implementation and Evaluation. I just didn’t realize the merits of RPIE (also known as RACE – Research, Assessment, Communication and Evaluation) until I experienced the accreditation process. I now share this revelation with colleagues and encourage them to think “ABC” when it comes to pursuing APR:
  • A = acknowledge you want it for truly valid reasons;
  • B = believe in yourself; and
  • C = concentrate on what’s required – it’s not an easy task!

Click here to read more.

Member Profile

AAEAAQAAAAAAAA0kAAAAJDVlNTQ0NGFkLWM2ODEtNGIyMi05YjRhLWMxNGI0NjU4MWRlOQGet to know one of our newest members, Starley Ard by clicking here.

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