PRestige March 2015


Three make CPRC: Ocala Chapter members bring it on home

APRs Allison Campbell, Lisa Varner, and Laura Byrnes can not only add those four impressive initials after their names, OcalaCPRCs
they also join an elite group of only 100 such individuals in the state of Florida. Our three super stars endured the extensive process of written and oral exams over a period of many months. The rigorous exams tested their ability to:

  • present strategic solutions for accomplishing public relations goals,
  • implement crisis communication plans and
  • solve public relations issues

The new CPRCs bring the Ocala Chapter’s total to seven. Past president Kevin Christian, who earned his CPRC in 2014, challenged his fellow APRs in his August 2013 acceptance speech to earn their advanced credential along with him. “The process is very different from that of the APR,” say Kevin. “Presenting for the CPRC and taking the exam was challenging and gave me the opportunity to show myself as a PR professional…not necessarily based on someone else’s answers or perspective. CPRC afforded me the opportunity to showcase my own talents for tackling PR situations.”

The Ocala Chapter other CPRCs are:  Toni James, Tina Banner and Mandy Wettstein. The CPRC designation was developed by FPRA to recognize the professional growth and achievement of its senior member with 10 years experience and the hard-earn APR credential as well.

PResident's Perspective - March 2015

Spring is a great time to evaluate your progress on achieving the goals you set at the start of the year. Let’s take a look at the Ocala Chapter. We recently recognized three new CPRCs, surpassing our goal of two. Jen- for Prez photo

The “colorful” palette of Image and Communicator of the Year Awards is sure to impress this year. Combing the two award events was a goal your board established to boost the chapter’s revenue, as well as expand the program’s recognition level. Our Toolkit Professional Seminar promises an amazing line up of speakers offering valuable skill building materials. Your 2014-2015 board determined that bringing back the annual professional development seminar was a must, after a few years on hiatus. So when I think about where we’re at with meeting our goals, I’d say we’re “killing it!”


You chapter leadership was in attendance at the most recent FPRA State Board Meeting in Cocoa Beach where we discussed chapter progress and best practices. We also had the opportunity to hear from the FPRA State Executive Committee regarding what’s going on with the association at the state level. Here are some highlights:

  • The Counselor’s Network Winter Symposium had 20 attendees and netted $1,500. (This has not been a money-making event in the past so this year was a step forward.) All CPRC members are eligible to attend CN meetings. If you just received your CPRC, I’m winking at you!
  • During the board meeting, our chapter was recognized by VP Credentials, Lanette Hart, APR, CPRC with a box of chocolates in the shape of “C-P-R-C”. Yum!
  • VP Research and Planning, Amanda Wood, APR, is working on a “State of the Profession” study and plans to publish a report including salary industry standards for PR in 2015-2016. Amanda is putting together a task force and anyone interested in serving on it should contact her at
  • VP Annual Conference, Laura Byrnes, APR, CPRC, is working on an ROI tool for members to use when pitching the idea of attending conference to their bosses. Each chapter is asked to sponsor the conference in some way. The Ocala Chapter has selected to co-sponsor the opening ceremony when newly credentialed members will receive their pins. June 30 is the deadline to earn credentials and be recognized at conference.
  • There have been some policy changes at the state level. In addition to our “Operational Reserve” fund, there will now be a “Capital Reserve” fund designated for things such as revamping the website. A finance committee will be established to determine the type of accounts, investments, etc. that these reserve funds will go in.
  • Image Awards are now 100 per cent digital. is the site where you can electronically enter your submissions on the chapter level, as well as for Golden Image at the state level. You may enter any other chapter’s competition, link to large files already online such as annual reports or video files, and your Image Chair receives an immediate notification of an entry submission. Good stuff!
  • Our very own Barbra Hernandez, APR, is serving on the executive board nominating committee. She will be a valuable part of the group who chooses the slate of officers to serve the association for 2015-2016. Please let her know if you’re interested in serving at the state level.This is a lot to take in, so I’ll let it simmer with you. Please let me know if you have any questions about the FPRA State Board, how they serve us as a chapter and you as a member.
    On fire for FPRA,Jen Lowe, Ocala Chapter President

The Ocala Star-Banner’s Mark Nulty is our March Speaker

mark nulty 2015

Learn from Mark’s 15 years of experience. Here’s his teaser:

Email campaigns can be tremendously effective and reliable in getting your message out. You can use it to retain current customers and targeted email campaigns can generate new customers.Find out how to do both well.


  • How to get your current customers to want to give you their email address.
  • How NOT to spam customers.
  • Do’s and Don’ts of email campaigns
  • How to reach new customers through email campaigns that aren’t spam.
  • The value of targeting.
  • How to turn opens and clicks into conversions.

Seen Ranked Heard!

Congrats to Jessica Greene Fuchs on starting her own business,  Seen Heard Ranked greene_jessica

Her new title:Digital Marketing Advisor Her new contact info:

(813) 765.5013

Toolkit Workshop is Coming Soon

Change yourself and your audiences’ actions when T-rexes and zombies invade Ocala at our 2015 Toolkit for Success professional development Toolkit newsletter content FNLseminar on May 6, 2015. Tina Banner, APR, CPRC, will untomb more information at our February meeting. All speakers are lined up for the year.

The next Toolkit for Success Seminar is Wednesday, May 6, 2015 from 8:30 a.m. -1 p.m. at the College of Central Florida’s Ewers Century Center Teleconference Center. Price is $45 for members and $55 for non-members. Lunch and continental breakfast included.

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