PRestige July 2017


Register Now for the 79th FPRA Annual Conference-Early Bird Registration Ends July 10!

ConfSliderThe 2017 Florida Public Relations Association Annual Conference will give PR and HR executives the tools needed to make sure their organization’s business is personal. The event will feature renowned speakers from international brands including Amazon and IKEA, as well as dynamic breakout sessions which will focus on the skills and tools PR practitioners use in their day-to-day work.

Already registered? Download the below photo and use as your Facebook cover image to let others know you are going to conference!


Local Company Impacts State FPRA Conference

Digital Fury FPRA AC 17 FINALDigital Fury is a well-known entity with most our members, but the impact of their work is reaching statewide. As a Diamond Sponsor for conference, Marc Rice’s cash investment is a top-level contributor. However, his in-kind investment to produce the promotional video is over and beyond. The great production can be credited to the registrations coming in. Thank you, Marc! We are proud you are our member!

PResident's Perspective

Are you getting excited about Annual Conference?  I know I am!  LaurenDeiorio04PPThis year’s Conference has some of the most relevant topics and top notch speakers of any conference I have seen so far.  It is going to be so great that it is going to be extremely difficult to determine which sessions take priority.  After all, you can’t be in two places at once.   So what is my solution to this problem?  Simple, just encourage a colleague to join you at conference where you can tag team the sessions.  And if you still haven’t registered for Conference…..What are you waiting for? Registration is still open but if you want to get the early bird rate, you better register before July 10th.  Don’t Wait!


In the past several months we have had several new members join our chapter and I couldn’t be more excited! Those new members are Amy Agricola, Starley Ard, Heather Carrow, Tammy Gantt, Heather James, Lucy Johnson, Brenda Williams, & Anita Winter.  I know each of them will immediately see the benefits from being a member of an organization that believes in investing in members.  If you happen to be sitting next to one of our new members at our next professional development meeting, be sure to introduce yourself and possibly share with them some of the things you love about being involved in FPRA.  Remember, State President, Terri Behling, APR, CPRC set the theme for this year as “#MyFPRA” and what better way to stay in theme but to tell your story.


Lastly, FPRA is not supposed to be a best kept secret.  If you know someone who would benefit from joining FPRA, please reach out to them or at least invite them to our next professional development meeting.  Let’s see how big our Ocala Chapter can grow!

Update your member profile by August 1, and you may win an Apple Watch!

placeholder_headshot_large_63All member profiles that are up-to-date and submitted by Aug.1 will be entered in a drawing to win an Apple Watch, valued at more than $300. Just go to and click on Members. Then click on Manage My Profile. From there, just update important information about yourself.  Don’t forget to upload a professional photo so other members from around the state can become familiar with you by putting a face with a name.  If additional support is needed while updating your member profile, contact the State Office at (941) 365-2135.

July 21 Professional Development Luncheon

Ann-ChristianoTopic: Stop Raising Awareness Already! 
Presenter: Ann Christiano, University of Florida College of Journalism and Communications.
Too many organizations concentrate on raising awareness about an issue-such as the danger of eating disorders or loss of natural habitat-without knowing how to translate that awareness into action, by getting people to change their behavior or act on their beliefs. The University of Florida’s Ann Christiano makes the case for organizations to adopt a more strategic approach to public interest communications.Ann Christiano is the Frank Karel Chair in Public Interest Communications at the University of Florida College of Journalism and Communications. Her role is to develop a curriculum in the newly-emerging discipline of public interest communications, which uses the tools of public relations and journalism to create positive social change.

If It's online, it must be true. I saw it on Facebook so it's credible. I read it on my computer so there must be merit to it.

By Kevin Christian, APR, CPRCwikipedia-logo

We’ve all heard these statements about questionable “facts.” In today’s tech-savvy world, (hopefully) we realize everything online isn’t necessarily true. Hence the catalyst for my column this month.
I used Google and searched for “value of APR in public relations.” What I came across was a very informative, pretty accurate, soft-spoken account of the Accreditation in Public Relations on Wikipedia of all places.
This sparked my thinking process to share this website as an additional resource for anyone even thinking about APR.
While Wikipedia isn’t known for entire accuracy, it is known for sharing information around the globe. In this case, the information comes to you as an FPRA Ocala chapter member. It’s a good overview of the history, mission, and requirements for achieving the APR credential.
If for no other reason, I hope you’ll visit this Wikipedia page out of curiosity. I hope you leave with a better understanding of the “black and white” components of APR.
If you’re intrigued about the “gray” areas, have some personal conversation and face-to-face interaction with your APR chapter colleagues. There are 14 of us today – hopefully more in the not-too-distant future.


Welcome, New Members!

download (3)We are proud to welcome the following individuals as new members to our chapter.

Amy Agricola                    Lucy Johnson

Starley Ard                        Brenda Williams

Heather Carrow               Anita Winter

Tammy Gantt                    Heather James

June Meeting Highlights

IMG_0287Thank you, Kevin Christian, APR, CPRC, for sharing tips and tricks to keep PR professionals on point with the media. The Ocala chapter also welcomed several new members at the June meeting.


See more highlights in the gallery.

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