Prestige January 2016


Applause! Applause! by Laura Byrnes, APR, CPRC, Image Chair

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FPRA/Ocala’s Mid-Florida Image Awards, Conducting Communications Excellence, is your chance to take a bow from center stage at the Reilly Arts Center.

Great strategic communications, after all, is like an orchestra producing harmony. As a public relations professional, you are the conductor, following your musical score (communications plan) and reading your (target) audience to control the intensity, volume and rhythm (strategies, tools and tactics) of each movement (research, planning, implementation and evaluation).

The Image Awards competition is conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism.

They have become a standard of public relations excellence in Florida, with winners demonstrating the very best examples of innovation, planning and design.

Guidelines and entry rules for the Mid-Florida Image competition will be available beginning Monday, Jan. 11 on the FPRA Ocala Chapter The entry fee is $45 for FPRA members and $55 for non-members.

If you are making your Image debut, or even if you’ve played first chair, you’ll want to tune up your entries. Rehearsal sessions (workshops) will be conducted by Concertmasters Tina Banner, APR, CPRC and Carole Savage, APR, CPRC, and will take place at CareerSource Citrus Levy Marion at CF’s Enterprise Center: 

OVERTURE – Wednesday, Jan. 20 Learn more about what the Image Awards are and hear from Image virtuosos who know what it takes to put together a winning entry.

INTERLUDE – Monday, Feb. 1  Learn about key signatures (rules) for each section of your entry

RECITAL – Wednesday, March 2 Fine tune your entry with help from Image concertmasters

Submission deadline is Friday, March 11 and once again, we’ve made it extremely easy to enter online.

Award winners will be recognized by the FPRA Ocala Chapter at a gala at RAC on Tuesday, April 19 presented in part by Cox Communications. Even if you don’t enter, you’ll want to be there to enjoy the newly renovated historic performing arts center in beautiful Tuscawilla Park. We’ll also honor the 2016 Wilton F. Martin Communicator of the Year recipients (more on that later) as well as enjoy a special evening with first-class dining in front of the main stage. Be sure and save the date now!


Past Mid-Florida Image Winners - add your name this year

Year Individual Recipient Institutional Recipient
2015 Lisa Varner, APR, CPRC Transitions Life Center
2014 Laura Byrnes, APR,CPRC Hospice of Marion County
2013 Pamela Calero Marion County Public Library System
2012 Mandy Wettstein, APR, CPRC Munroe Regional Medical Center
2011 Buddy Martin Ocala/Marion County Chamber of Commerce
2010 Brad Rogers Workforce Connection
2009 Allison Campbell, APR, CPRC Ocala/Marion County Economic Development Corp
2008 Dr. Charles Dassance Marion County Fire Rescue
2007 Tina Banner, APR, CPRC Marion County Public Schools
2006 Kevin Christian, APR, CPRC Ocala Style magazine
2005 Heather Danenhower, APR Ocala Star Banner



PResident's Perspective - Take 5 by Barbra Hernandez, APR

It’s in the can of peas, page 70 of a magazine and that piece of cake.

What is that which is in all of three of these things? A riddle, is this? Well, not exactly. It’s the places where I happened to find FPRA leadership this past month. In case you missed it, here’s what your fellow FPRA Ocala Chapter leaders have been up to lately:

Peas, pasta and pockets of kindness – Marion County held its annual Bring the Harvest Home holiday food drive on Dec. 8. As fellow coworkers and I Barbra selfie-Lilacheered on drive-by donors at the Downtown Ocala Square that day, a big van loaded with canned goods, toiletries and other necessities pulled up. Driving it? New FPRA Ocala Chapter member Michelle Zimmerman, with a wide smile and eager to support her company, Munroe Regional Medical Center, in dropping off pound upon pound of donation for Marion’s neediest residents. That day, a total of 6,900 lbs. of goods went to local pantries facing nearly-bare shelves.

Should that be an FPRA byline? Turn to pages 70-71 of December’s Ocala Magazine and you’ll find our Technology Chair, Ginger Broslat, (who also happens to serve on our Association’s State Executive Committee as VP of Planning and Research) “in the limelight” as part of a team that coordinated a successful community event. “Champagne Dreams” raised funds for Transitions Life Center, an organization that helps special needs students in Marion reach their fullest potential. Should I mention a previous version of “Champagne Dreams” earned a coveted FPRA Image Award at our chapter’s Awards Gala last year? Yes, I should!

It’s not the icing, it’s the recipe. Our chapter hosted a special treat for members and local communicators on Dec. 17 with its Holiday Social. The share-and-tell event provided participants valuable networking, professional development opportunities and yummies in a casual environment. Congratulations to Lisa Varner, APR, CPRC on leading this initiative to success, and special thanks to our sponsors, Cox Communications, Publix and host location Infinite Ale Works! If you attended and exchanged business cards with nonmembers, make a goal to stay in touch.

See you on Jan. 15 for our monthly professional development luncheon.

Until then, keep it reel’!


FPRA Updates: New Year, New You from Heather Danenhower, APR

To finish anything means you have to start.

That’s why Accreditation Chair Heather Danenhower, APR, wants you to join a conference call on Jan. 13, 2016, and get started on the Accreditation in Public Relations (APR) process. The meeting will be from 9 to 10 a.m. If you’re interested in dialing-in or have questions, contact Heather at or 352.563.4700.

Accreditation sets standards of practice, legitimizes our profession and builds accountability by identifying those who have demonstrated broad business and communications knowledge, strategic perspective and sound professional judgment in the field.

It also demonstrates a commitment to lifelong learning and serves as a source of great personal pride for public relations practitioners across the country.



FPRA Updates: Breaking it down to Size from Elaine McClain

14 principles. 347 words. More than 1,800 characters. That’s the length of the Florida Public Relations Association’s Code of Ethics. It’s thorough, but then again, maybe it should be. The principles covered in the Code of Ethics should be some of the most important guiding forces in our professional careers.

However, if you’re wanting a quick read that breaks down ethical principles in simple terms, look no further than the APR study guide. The guide covers this topic, as ethics and law make up 13 percent of the accreditation exam. Read on for some brief bullets explaining the spirit of ethical behavior as it relates to public relations practices:

  • Act in the public interest.
  • Use honesty and integrity as your guide.
  • Ensure accuracy and truth.
  • Deal fairly with all publics.
  • Accurately define what public relations strategies and tactics can accomplish.
  • Maintain the integrity of communication channels.
  • Safeguard confidences.
  • Do not damage the reputation of others.
  • Avoid conflicts of interest.

From APR Study Guide © 2010 Universal Accreditation Board. Pages 20-21.

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