PRestige January 2014


Recipe for Results – calling all cooks for the 2014 Mid-Florida Local Image Awards

Have you recently whipped up a delicious piece of RPIMid-Florida-Local-Image-Awards-InvitationE sprinkled with measurable objectives and a side of savory implementation? If so, this may be your year as head chef. Get cookin’ this month by preparing your 2014 Mid-Florida Local Image Awards competition entries.


Dates to Remember

The Call for Entries is now available on the FPRA Ocala Chapter website. The submission deadline is Monday, March 17, 2014. Our top PR chefs will be recognized Friday, April 25, 2014, 5:30-7:30 p.m. at CTAE’s Commercial Food and Culinary Arts school (Brewster Hall) located at 1014 SW 17th Rd in Ocala.


Help is Here

Feeling intimidated by the Image process? You’re not alone. lmage workshops focused on the five components of the 2-page summary and best practices for compiling your notebook are in the planning process. We’ll even offer a peer review among previous winners. Watch for workshop dates/times soon.


Still Worried?

Contact Heather Danenhower, APR, FPRA Ocala Chapter Image Chair, or 352-563-4489.

Serving our Community: what is our role?

The Community Health Improvement Program (CHIP) has targeted specific areas where Marion County struggles with scores relating to health, education, access to healthy foods and availability of recreational activities. At the December 6 meeting, the group brainstormed ideas on how FPRA can be involved and make a difference. So far, these FPRA members have volunteered to participate: Craig Ackerman, Mike Fallon, Stephanie Hagins, Lisa Varner, APR, and Judi Zanetti. What about you?

At the next meeting on Friday, January 10, 2014, 3:00 p.m. Webster University, our goal is to develop a strategic action plan. Email Mike at for details.


PResident's Perspective: Happy New Year

It’s 2014 and already I’m behind! That’s right – today (January 6) is my Ocala Chapter President, Kevin Christianfirst day back from Christmas break and I’m already chasing reporter requests, trailing email messages and battling the mental process of getting “back in the saddle” so to speak.

Like you though, I’ll settle back into the fast-paced world of PR and before you know it, Spring Break will be here! Ah, the thought of a week off…

Whenever I return from vacation, I immediately set my sights on my next vacation. It’s not that I don’t enjoy my job; I do, and the challenges it brings on a daily basis. I do this so I have something to look forward to; something to work toward. Consider it a goal. And goals are good. They keep us motivated, aligned and working to achieve something.

A new year brings a fresh perspective and drive to organize for many people. It’s also a great time to determine your direction for the coming months.

What’s your goal for 2014? What personal/professional accomplishments do you want to reach this year? Maybe it’s winning an Image Award. There’s plenty of opportunity for that on the local and state level. Check out the “delectable” in Heather’s update included in this enew.

Or maybe it’s earning your APR credential. Email Lisa Varner, APR, our chapter accreditation chair, to sign-up for the newest study group.

Perhaps it’s being instrumental in a cooperative project benefiting our community. Mike Fallon, our Community Service chair, is working on some great ideas for chapter involvement (see his story about CHIP, also in this issue).

Maybe it’s to attend the FPRA State Conference in Orlando this year. That’s a lofty goal but so worthwhile! See Jen Lowe’s Crunching the Budget Numbers so you can be there with your colleagues.

Whatever your goal and course, I’m confident FPRA and your local chapter can help you reach your destination!

Until next month, continue to “think FPRA!”

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