PRestige April 2015


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Mid-Florida Local Image Awards Competition-The art of public relations

Relax, your tour de force has been successfully submitted and judged. Now it’s time to RSVP and enjoy the area’s best public relations masterpieces! This year, we are combining our two prestigious awards programs into one to bring enhanced recognition for our community’s top public relations practitioners and communicators. This year’s theme, The Art of Public Relations, will additionally showcase Ocala/Marion’s vibrant art community.

Congratulations to all of our Image Awards entrants! This year, we have exceeded our goal for number of entries. Find out who our top public relations practitioners and communicators are at the 2015 Mid-Florida Local Image and Communicator of the Year Awards Gala.

On Friday, April 24, 2015, we will recognize our top PR artists at our Mid-Florida Local Image Awards gala. Event details include:

  • Time: 5:30 to 8 p.m.
  • Location: Appleton Museum of Art (4333 E. Silver Springs Blvd., Ocala)
  • Dress: Business professional attire

Applause Goes Out to Our Sponsors listed above!

April Professional Development Luncheon Speaker

rayseaman-215Empowering The New Marion Majority: Passing The School Funding Referendum

Ray Seaman grew up in Weirsdale and is graduate of St. John Lutheran High School. He received a BA in Political Science with a Certificate in Public Leadership from the University of Florida in 2009. Ray is currently the online director for Progress Florida, a nonprofit progressive advocacy organization. In 2009, Ray co-founded Marions United For Public Education, a grassroots group of parents, teachers, and citizens working to build a stronger and more effective public schools in our community. Last year, Marions United led a community coalition to write the one mill school funding referendum. Ray coordinated the Yes For Marion Schools campaign which ultimately passed the referendum with 54% of the vote last November. The measure will provide $60 million in new funding to Marion County Public Schools over the next four years, specifically for reading, art, music, school libraries, PE, vocational programs, and reducing class sizes.

Bonus: Chance Drawing

Bring a few bucks to the April meeting! One lucky winner will receive a seat at the Transitions Life Center Painting with a Twist event. Proceeds from the donations received will be split between the FPRA Education Foundation and TLC – it’s a win-win!
For more information about this fun event.

IMPROVE OUTREACH TO YOUR AUDIENCES - May 6 Toolkit

The ability to effectively share your company’s key messages with its target audiences plays a crucial role in an organization’s success – and yours! Toolkit-invite_Page_1

Sharpen your skills in addressing their needs and bottom lines.

The three featured speakers are University of Central Florida Nicholson School of Communications professor Dr. Timothy Coombs on social media crises; Sara Isaac from Salter Mitchell Communication on using behavioral science to drive results and Director of the University of Florida’s Dial Center for Written & Oral Communication Dr. Kellie Roberts on effectively engaging your audience in person.

What a line-up! Registration deadline is Friday, April 24.

For more information or to register, visit http://www.fpraocala.org/toolkit-2015/. For questions, contact Tina Banner, APR, CPRC, at tbanner@uwmc.org.

 

 

PResident's Perspective for April by Jen Lowe

Learning lessons can be hard; especially when you’re learning by watching your PR campaign or strategy flop around like a fish out of water.  There have been some major organizations making headlines lately. Some of them are handling the limelight well. Others, not so much.

As PR professionals, it is important for us to stay updated on PR issues around the world. We can praise and critique amongst ourselves. Brainstorming and discussion is part of the learning process. Here are a few recent stories we can learn from. You can decide if the situation was handled well or not.

Starbucks launched a “Race Together” campaign, prompting their baristas to hand out “race relation questionnaires” and spark conversation with patrons about race equality. There was quite a public outcry regarding the appropriateness and effectiveness of the campaign. Corporate executives took a lashing in the news and on social media.  See the Newswire article here and the Chicago Tribune article here.

SeaWorld has launched a series of ads to counter criticism over the treatment of their animals as documented in the 2013 Blackfish film. The theme park has taken a big hit in attendance since the film was released, welcoming 1 million less park-goers in 2014. See the NPR article here.

Lufthansa German Airways has initiated strong communication regarding the crash of GermanWings Flight 9525.The company changed its logo to gray and black to show mourning and launched a social media campaign “#indeepsorrow” for all messages regarding the crash.They also added key messages to the landing page of their company website. Executives spoke about implementing mental health screenings and changing cockpit procedures. Listen to the PR Week interview hereSee the Lufthansa website here.

Learning lessons from others is always easier than learning the hard way, personally.

On fire for FPRA, Jen Lowe, Ocala Chapter, President

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