The word I want to focus on this month as we move into the New Year is strategy.
As PR Professionals we know how important strategy can be when planning a campaign but I encourage you to think beyond individual projects and instead think about how you are going to strategize to hit both personal and professional goals in 2019.
There are many ways to be active in FPRA and having a strategic plan can be useful because you can map out what you are going to work on and when.
Here is a sample strategy for 2019 as it relates to FPRA:
Q1 2019-Think about a project(s) you would like to submit for an Image award and complete your entry. More information will be coming soon about this. Also, begin thinking about leadership opportunities you want to take advantage of throughout the year. Some examples include the LeadershipFPRA program and serving on the board.
Q2 2019-Attend the FPRA Ocala Regional Summit May 2 & 3 for a day and a half long event for professional development.
Q3 2019- Want to take your career to the next level? Consider getting your accreditation in public relations or becoming a certified public relations counselor. Reach out to our Accreditation Chair, Kevin Christian, APR, CPRC for more information! Kevin.Christian@marion.k12.fl.us.
Q4 2019- Talk to non-member colleagues about joining the Ocala Chapter and look for ways to get involved and active in FPRA.
I hope 2019 is the best year yet for each and every one of you as it relates to personal and professional accomplishments. Please reach out to me if you have any questions or want more information about anything mentioned above.