December 2018 PRestige


Lauren Debick
FPRA Ocala President


The end of 2018 is upon us and the start of a new year is just around the corner. I would like to thank each of you for your dedication to both our industry and this chapter as we move into 2019.

The word for December is understanding.

Being understanding is something to strive for throughout the year but I believe it takes on a special meaning during the holiday season. To be understanding means “to be…. aware of other people’s feelings; tolerant and forgiving.” During this month I hope you are understanding of not only those around you, but yourself as well. I challenge you to take time to check-in and reflect on what this year has meant to you and what you want to see the next year look like.

If professional development is an area you would like to get more involved in next year, there are many opportunities offered through FPRA!

  • Accreditation-Want to take your career to the next level? Consider getting your accreditation in public relations or becoming a certified public relations counselor. Reach out to our Accreditation Chair, Kevin Christian, APR, CPRC for more information!
  • Get recognized-You put in a lot of work to make your projects a success and 2019 offers two opportunities for you to win an award(s). Start thinking about your best PR programs and projects from 2018. State has a giveaway going on right now where you can win some gold by submitting the project titles by December 14. More information can be found in this month’s newsletter.
  • LeadershipFPRA- LeadershipFPRA provides members with the tools they need to become stronger leaders in their organizations, their communities and FPRA. The Ocala chapter offers a scholarship to this program. You can learn more about LeadershipFPRA here

I hope each of you have a safe and happy holiday season with friends and family. Take time to rest, enjoy the company of loved ones, and rejuvenate as much as possible because there is a lot in store for 2019!

With Gratitude,




Community Foundation Ocala Marion County Ribbon Cutting

Congratulations to Lauren DeIorio and the Community Foundation Ocala Marion County on their recent launch event for their Guide to Charitable Giving for Ocala/Marion County.


ACES Quarterly Meeting

The first ACES (Advanced Career Enhancement Series) event was held at Carrabba’s on Thursday, November 8.

Ocala chapter members with 10 or more years of public relations experience or APR accreditation are eligible to attend ACES.
We plan to meet quarterly, and our next meeting is scheduled for Monday, February 4, 2019 at 5:30 p.m. at Las Margaritas.
Contact Allison Campbell, APR, CPRC, for more info.


Kringle Mix & Mingle

The second annual FPRA/Ocala

Kringle Mix & Mingle, held at the Corksrew had members bottling up the holiday spirit with plenty of laughs and cheer.
They enjoyed festive food, fellowship, but most of all the traditional mixing of the Image Awards wine.


APR. These three letters intimidate a lot of people for a lot of reasons. They don’t have to intimidate you, though.
Earning your APR, or Accreditation in Public Relations, is really as easy as ABC: Acknowledge you want the accreditation for truly valid reasons; Believe in yourself; and Concentrate on what’s required.
During my APR journey, I discovered much of what I did on the job was based on the concepts endorsed by APR – research, planning, implementation, and evaluation. I just didn’t realize the merits of RPIE until I experienced the accreditation process. I now share this revelation with colleagues and encourage them to think “ABC” when it comes to pursuing APR.
The APR process involves three specific steps to earn the credential fewer than 20 percent of PR professionals have.
Come learn what the APR process entails and how earning your APR will teach you more than you ever imagined!
Questions? Email Kevin Christian.


The Ocala Chapter has the opportunity to help the Marion County Homeless Council create their PR plan.
We are looking for a group of 3-6 members who are interested in collaborating together on this project.
For more details surrounding the scope of the project, or to join this group, please contact Community Service Chair, Judi Zanetti.


We would like to wish the following member a very happy birthday this month!
Dec. 5
Lois Brauckmuller
Dec. 10
Kristina Donohue
Dec. 16
Allison Campbell
Dec. 18
Keren Jones
Dec. 30
Heather Danenhower
Please email your birthday to Lauren
(month and date only)


Make a list, check it twice, and get a chance to win a little ✨gold ✨ for your Image Award entry fee! Here’s how to enter:
(1) Think about your best PR programs, printed and digital tools from 2018 – projects that could potentially be turned into Image Award entries.
(2) Make a list of your best projects – you just need the project titles!
(3) Submit your list, along with your name, chapter and email address, to by December 14, 2018.
(4) All submissions will be entered into a drawing for a $50 ✨gold ✨American Express gift card!


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