Jingle, Mix and Mingle at the Holiday Social


(Ocala) Join Marion County public relations professionals as they ring in the holidays, mix the wine for the 2018 Mid-Florida Image Awards and mingle with friends. The festivities will begin as attendees gather at the Corkscrew, one of Ocala’s lovely … Continued

The art and science of storytelling: A case study from an award-winning project


OCALA FPRA September Professional Development Program TOPIC:          The art and science of storytelling: A case study from an award-winning project SPEAKER:    Heather Danenhower, APR, CPRC, Communications Manager, Duke Energy DATE:            Fri., Jan … Continued

LeadershipFPRA: Leading and Managing


“Leadership and learning are indispensable to each other.” -John F. Kennedy The second LeadershipFPRA class had our first session today. Carolyn Maue, Executive Coach and Consultant at the Maue Center facilitated the leading and managing session. My classmates and I took … Continued

Ridesharing battle in Florida: How Uber drives results in Florida with sound public relations


Does your organization struggle to grow from regulatory constraints? Learn from the Uber Public Affairs Manager, Javier Correoso as he shares how the ridesharing pioneer used public relations strategies to revolutionize an industry. Since Bosses Day is Monday prior to … Continued

Ocala Leaders at FPRA Conference


The public relations professionals in the Ocala/Marion County area were proven to be among the leaders in the state, and received recognition at the Florida Public Relations Association Annual Conference Aug. 6-9, 2017 at The Ritz-Carlton Orlando Grande Lakes.   VP … Continued

Get an insider’s look at the APR


Whether you are preparing for the Accredited in Public Relations (APR) exam or just exploring the path to accreditation, plan to join your Central Florida colleagues for an informative discussion and Q&A. Ginger Broslat, APR, CPRC, will share her experience … Continued

ACES Adventure to Duke Energy


The Ocala FPRA Advanced Communicator Enrichment Session (ACES) for June has been an enlightening and powerful educational opportunity for our senior lever PR pros. ACES Chair Kevin Christian, APR, CPRC has done a great job with ACES this year. He … Continued

OCALA: LEARN HOW SOCIAL RESEARCH CAN ENHANCE YOUR COMMUNICATIONS STRATEGIES AT FPRA PROFESSIONAL DEVELOPMENT EVENT


Whether your target audience is made up of customers, constituents, donors or other businesses, human behavior plays a role in each of their decisions. Understanding human behavior and using social research can help communicators create effective strategies for reaching those … Continued

IN OCALA, A TALE OF TWO CITIES: REBRANDING UF & SHANDS


OCALA, FL – Branding is no easy task for any business, big or small. This month, area professionals have an opportunity to learn from an expert’s experiences with a highly-visible rebranding effort: repositioning the University of Florida and Shands. On Nov. … Continued

ROY REID, APR, CPRC, TO PRESENT ON “REPUTATION MANAGEMENT FOR YOUR ORGANIZATION” AT OCT. 16 LUNCH


ROY REID, APR, CPRC, TO PRESENT ON “REPUTATION MANAGEMENT FOR YOUR ORGANIZATION” AT OCT. 16 LUNCH OCALA, FL – Reputations can take decades to build, and require careful and active attention to preserve. That’s especially true today, when social media alone … Continued

CREATING YOUR OWN NEWSROOM: MARION COUNTY SHERIFF’S OFFICE SHARES NEWS VIDEO EXPERTISE


If a picture is worth a thousand words, video could be worth even more to organizations wanting to tell their stories visually. At the Florida Public Relations Association Ocala Chapter’s September professional development luncheon, public information leaders from the Marion … Continued

BE THE MASTER OF YOUR DISASTER: Learn valuable crisis communication tips at the June 19 Ocala FPRA Professional Development Luncheon


At the June 19 Ocala FPRA Chapter Luncheon Chris Gent, APR, CPRA, will present “Become the Master of Your Disaster.” Senior management and leaders within companies, organizations and governments embroiled in a crisis have learned the hard way what happens … Continued

How Levi’s Became a Brand With Staying Power


If you want to build a lasting brand, read this interesting blog post by Denise Lee Yohn published in Entrepreneur magazine. Photo Courtesy of Levi’s

CPRCs address the NonProfit Business Council


by Lauren B. DeIorio, Fund Development DirectorPublic Education Foundation of Marion County On May 5, the NonProfit Business Council held its monthly business meeting on the topic “PR: More than you Think.” The idea was to enlist the help of the FPRA … Continued

PRestige April 2015