IN OCALA, A TALE OF TWO CITIES: REBRANDING UF & SHANDS


OCALA, FL – Branding is no easy task for any business, big or small. This month, area professionals have an opportunity to learn from an expert’s experiences with a highly-visible rebranding effort: repositioning the University of Florida and Shands. On Nov. … Continued

How Levi’s Became a Brand With Staying Power


If you want to build a lasting brand, read this interesting blog post by Denise Lee Yohn published in Entrepreneur magazine. Photo Courtesy of Levi’s

Friendship and Branding – Common Links


Image credit: Allen Lee | Flickr   What does friendship and branding have in common? Maybe more than you think! PETER GASCA CONTRIBUTOR Entrepreneur and Small Business Strategist What is the difference between a good friend and a great friend? A … Continued

See the Hidden Messages Inside 17 Tech Company Logos


Great insight on the development of some popular logos…