5 takeaways: Lisa O’Keefe


Public relations practitioners understand the ways in which we communicate with our audiences have evolved exponentially. Those of us who once relied on traditional vehicles to reach our audiences have had to learn to navigate in the digital marketing sphere over … Continued

5 takeaways: Lauren Debick, APR


In 2019, the public relations profession was listed as one of the top 10 most stressful occupations – and that was before the pandemic. While 2020 challenged everyone, it also gave people unique opportunities to pause, reflect and decide who … Continued

5 takeaways: Heather Danenhower, APR, CPRC


The decision to retire the Crystal River Nuclear Plant in Citrus County in 2013 coupled with poor economic conditions, a merger with a company 500 miles away and negative media headlines led to public distrust and poor satisfaction. To address … Continued

5 Takeaways: Wesley Wilcox


Wesley Wilcox’s presentation, “The key to staying transparent with the public during an election”  Marion Countians cast 205,540 ballots in the Nov. 3, 2020, general election – 25% in-person on Election Day, 36% by mail and 39% at early voting … Continued

5 takeaways from Charlotte Bireley’s presentation, “Marketing During a Global Pandemic”


1. Do your research. When COVID-19 caused more than 8,800 tourism industry job losses on Florida’s Treasure Coast – Indian River, St. Lucie and Martin counties – data revealed people were willing to drive three hours to smaller communities, beaches … Continued

5 Takeways: Cherrietta Prince


The Impact of a Personal Public Relations Story Cherrietta Prince, local business owner and ambassador for the Ocala/Marion County Chamber & Economic Partnership        5 Takeways from Cherrietta Prince’s “Twists & Turns in a PR Career” Represent a product or … Continued