April 2019 PRestige

President's Perspective

Lauren Debick, APR
FPRA Ocala Chapter

There is a lot going on in our lives, isn’t there? That is why I would like to take an opportunity to talk about the importance of focus this month. To focus means to “pay particular attention to.” There are many things your board is paying particular attention to this month for you, members of the Ocala Chapter of FPRA. The first would be the PRospecting for Gold and 2019 Wilton F. Martin Communicator of the Year Awards ceremony being held on April 17 at the Ocala Downtown Market. Make sure you get your tickets today if you have not done so already!

The second area of extreme focus is being geared toward the 2019 FPRA Regional Summit being held on May 2. This exciting professional development event will feature a jam-packed day of dynamic public relations and communications professionals in the Central Florida area sharing their best practices and industry tips and tricks.

The committees and your board have been hard at work to make sure these events are a success. Please let me know if I can answer any questions for you about either event and I hope to see you at both!

With Gratitude,


PRospecting for Gold & Communicator of the Year Awards Ceremony

The Image Awards have become a standard of public relations excellence in Florida. Winners demonstrate the very best examples of innovation, planning and design. Local Image winners often go on to win at the state Golden Image level.
Established in 2005, the Wilton F. Martin Communicator of the Year Awards recognizes Individuals and Institutions that have demonstrated excellence in strategic communications to improve the quality of life in Marion County. It is named in honor of Martin, a native Ocalan who co-founded FPRA while director of publicity at Silver Springs. Winners will be recognized on April 17, 2019 at the ‘PRospecting for Gold’ celebration at the Ocala Downtown Market, 310 SE Third St, Ocala, FL beginning at 5:30 p.m. RSVP here. 

April Monthly Luncheon

Barry KuKes, Community Outreach and Marketing Director/VP for the Halifax Humane Society


Social Media Planning & Management

Presented by Barry KuKes
Friday, April 19 I CF Ewers Center I 3001 SW College Road
11:45 am Networking I 12-1 pm Presentation
Barry KuKes, Community Outreach and Marketing Director/VP for the Halifax Humane Society, will share social media, website and content resources during the presentation.
KuKes, who is FPRA Volusia/Flagler’s VP of Finance, has been involved with social media planning and management since the days of Overture, Lycos, My Space, and other now-defunct media platforms. He’s had a long career in sales and marketing, including as Content Specialist and Marketing Director for Weisser Distributing in South Dakota, one of the top-50 Amazon sellers worldwide. Since joining the Halifax Humane Society 20 months ago, KuKes has more than doubled the social media reach and engagement numbers for HHS.

Regional Summit

Register now for the PR Regional Summit, presented by the FPRA Ocala. This fun and exciting professional development event will take place Thursday, May 2 from 8 a.m. to 4:15 p.m. at the Southeastern Livestock Pavilion Extension Auditorium. General session speakers include Alyson Lundell, Senior Public Relations Director with Universal Orlando Resort; Heather Fagan, Deputy Chief of Staff with Mayor Buddy Dyer’s Office (Orlando, Fla.); Claire Lessinger, Director of Special Events with the Tampa Bay Sports Commission. This event will also include four breakout sessions covering topics like digital marketing and SEO, social media, brand management, leadership development and more!

Tickets are $85 for FPRA members, $95 for nonmembers and $50 for students. Breakfast and lunch will be provided. The deadline to register is Friday, April 26.
For more information email Katie Hunnicutt.

FPRA Golden Image Gold Rush

The Golden Image awards competition is now open! 
The Golden Image awards recognizes outstanding public relations programs as well as marketing and communications work. By recognizing the very best examples of innovation, planning and design, the Golden Image Awards encourage and enhance public relations, marketing and communications professionalism throughout the state of Florida.
Submit your public relations work before Friday, May 10 for a discounted rate. Fees increase by $15 through the deadline of Monday, May 20.

Save the Date

Hear from top PR professionals throughout the state while also connecting with your professional peers.

Be a FPRA Blogger

Looking to get involved? FPRA is looking for someone to represent the Ocala Chapter at the FPRA Annual Conference and serve as a conference session blogger. If you are planning to go to annual conference in August and would like to volunteer to blog one of the conference sessions, please contact Tina Banner, APR, CPRC at banner@CF.edu.

Quick Survey

The time has come for the FPRA Ocala Chapter nominating committee to put together a slate of officers and chairpersons for the 2019-20 program year. There are MANY opportunities for our members to lend their time and talents to the Ocala Chapter. Please take a few minutes to complete the survey and tell us about your interests.

Complete Survey Now!

Media Directory

The 2019 media directory has been updated and is ready for purchase! FPRA Ocala Media Directory is available as an Excel file that can be received via web download. The price to purchase is $50 for non-members and a discounted rate of $25 for FPRA members.
Just another perk of FPRA membership!

April Birthdays

We would like to wish the following member a very happy birthday this month!
22nd- Carole Savage, APR, CPRC
24th- Tina Banner, APR, CPRC
Please email your birthday to Lauren Debick
(month and date only)

Give Back

Did you know that since 2000, 22 student scholarships have been awarded by the FPRE Foundation totaling $30,000? During that same time, 143 members also received rebates from the FPRE Foundation that assisted them in earning their APR designation. In the last 16 years, the FPRE Foundation has awarded over $51,645 in scholarships and grants to public relations students and professionals to help them advance their careers. From member accreditation rebates to Leadership FPRA, this is your chance to give back to the profession. Make a donation to the Florida Public Relations Education Foundation today. www.fpra.org/give

Did You Know

Did You Know?
In the beginning, the Ocala Chapter was a member of what was then the Osceola Chapter (Gainesville/Ocala). The chapter began exploring breaking off in 1978 and in December 1979, Andy Williams was installed as president of the Gainesville/Ocala Chapter and finished the year as president of the new Ocala Chapter.
Larry Newnam of the American Cancer Society was the Ocala Chapter’s first full-year president and Patti Griffiths of ABC Leisure Attractions (Silver Springs) was president-elect. Learn more now!

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