5 takeaways: Justin Brennan


Justin Brennan

During April’s presentation, Justin Brennan, former director of impact partnerships at Participant Media and president of Purpose & Vision Consulting, provided insight on how public relations practitioners and marketers can strengthen and redefine partnerships and content strategies to be more inclusive, effective and stabilizing.

Here are 5 takeaways from his presentation “How to market to a multicultural society.”

  1. There’s never going to be one message that works for everyone. We’re supposed to make mistakes, and trial and error is OK.
  2. Switch from marketing “to” to marketing “with” to achieve inclusivity.
  3. Representation matters; make sure your target audience is involved in the creative process.
  4. To effectively address your publics’ concerns, your team should reflect your community.
  5. The new advertising world is not one-size-fits-all. We need separate campaigns and multiple messages to reach diverse audiences.

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